Canadian Heritage committee  If I had an answer to that question, I would have spoken about it in my presentation. Mr. Chair, in my response, I would prefer to limit myself to the means. The regulations in place since the 1970s have created the country's culture building. Times have changed. The regulations are harder to enforce.

Canadian Heritage committee  Ten percent of box office revenues, period. These are French-language films in the French-language market.

Canadian Heritage committee  Exactly. Canadian films represent 10% of the films shown in French.

Canadian Heritage committee  There are also some American films shown in French.

Canadian Heritage committee  Your question contains a trap, and I will try to avoid it. There are three challenges when it comes to statistics: having available, reliable and reasonable statistics. You can send a questionnaire to everyone on the planet to find out if they saw a Canadian film last week, but I'm not sure that would be very effective.

Canadian Heritage committee  It's $100 million.

Canadian Heritage committee  The technology has certainly given opportunities to every filmmaker on the planet. The market is not Canada. The market is the planet. When you put something on YouTube, whether you're in South Korea, Japan, or the Gaspé, it is there. The difficulty for the public policy development is that it is very difficult to measure how much money a film is making on these new platforms.

Canadian Heritage committee  You're right. This could be a fairly standard answer—

Canadian Heritage committee  —but I'll give it a kick, and I'll maybe ask Scott to jump in. If I could summarize the last 10 years, it's the development of digital technology. Netflix did not exist 10 years ago. Today, 30% of Canadians subscribe to Netflix. The possibilities of technology—and I mentioned social networks—are unbelievable in the potential that this gives, not only to Canadian films in Canada, but to Canadian films abroad.

Canadian Heritage committee  Good afternoon, everyone. The Department of Canadian Heritage appreciates your invitation to appear while the committee conducts its review of the Canadian feature film industry. Our objective today is to present you with an overview of the feature film industry in Canada and the federal policy framework.

Canadian Heritage committee  One of the panels will include Library and Archives Canada, and they will be in a very good position to tell you, in detail, what they do with that money. It essentially complements an amount that they have in-house, a part of their annual parliamentary budget. It's the only cultural industry that we help with a special fund like this for Canadian music, recognizing all the back recordings that have to be recovered.

Canadian Heritage committee  As I understand it, the report contained a recommendation that asked for a government response. However, because of the elections, the report died on the order paper.

Canadian Heritage committee  The CRTC has the power to make regulations in the communications industry, broadcasting, telecom. In the area specific to music, two regulations address the music sector more specifically. There are quotas for commercial radio broadcasters. Those quotas are at 35% Canadian content over a week.

Canadian Heritage committee  Thank you for the question. The Canadian content regulations are not a policy of the department. Those regulations are established by the CRTC. I understand you're going to have them on one of the panels. I would recommend that you ask them how they come up with those numbers.

Canadian Heritage committee  I think—