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Canadian Heritage committee Thank you, Mr. Chairman. I'll skip our introductions. On August 31, 2011, Canada will join the growing list of countries around the world that have made the transition from analog to digital television. The commission established this deadline in 2007 after consulting widely w
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Basically, 93% of Canadians subscribe to a television service, be it cable or satellite. We estimate that about 7% of Canadians use...
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Yes, and that even includes people who may not have a television.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee There is no particular demographic profile. It's more general than that. There are people living in rural areas and others living in urban areas. There are also people who can afford a television set, but choose not to have one. We have not come up with a specific demographic pro
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Exactly. This group consists of Canadians from all walks of life.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee In broadcasting mode, the year begins on September 1, when stations launch their new program schedules. So, August 31 represents the end of the year.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Yes. That's the information that has been given to us, but so far, the figure of 7% is not in relation to any specific population groups.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee We have announced that industry people should work together to inform Canadians of the changes. We are working closely with them.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee March begins tomorrow. We are currently implementing regulations to ensure that broadcasters launch their campaigns as soon as possible.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Well...
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee We have already seen some drafts of ads they will broadcast. They are getting ready.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee Most broadcasters have submitted their plan to us. So, we are confident that they will be ready.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee For now, we intend to take away their broadcasting rights as of September 1.
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee We don't have those figures on hand, but you said that in Quebec...
February 28th, 2011Committee meeting
Scott Hutton
Canadian Heritage committee I don't think that we are leaving 900,000 Canadians to fend for themselves. The problem used to be much bigger, and our objective was to reduce it as much as possible. The measures we have taken have obviously excluded certain markets so that people wouldn't lose service complete
February 28th, 2011Committee meeting
Scott Hutton