Canadian Heritage committee  For the sake of greater clarity, we have an affiliation contract with the network in which everything is established. We get programming from the network. So that complements our local programming, and we also buy certain programs that we provide as well. There are three programs

Canadian Heritage committee  Yes, and on advertising. So when it's our local programming, we sell the advertising, and when it's network programming, it's the air time of the CBC, which sells its advertising nationally.

Canadian Heritage committee  Corus believes that the success of media players in the 21st century will depend on their ability to provide relevant content that audiences want to watch. The notion that content is king becomes all the more relevant in an environment where linear scheduled analog broadcasting i