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Canadian Heritage committee It's never too late to start again.
May 25th, 2007Committee meeting
Michelle Gendron
Canadian Heritage committee Since we now have to turn to the specialty channels to secure that kind of visibility, that puts significant financial constraints on us. When Radio-Canada was at our events, we didn't have any costs. Now we have to pay to be on television. Yes, RDS covers us well, but we have to pay.
May 25th, 2007Committee meeting
Michelle Gendron
Canadian Heritage committee At the same time, we've noticed, in Radio-Canada's annual reports, that the Olympic Games coverage was profitable in terms of advertising revenues. We see that advertising revenues on the Anglophone and Francophone sides are significant. They are generated by the Olympic Games, which are in the field of federated sport.
May 25th, 2007Committee meeting
Michelle Gendron
Canadian Heritage committee Among other things, Adrénaline was a program that made it possible to introduce Olympic athletes who were going to represent us at future Olympic Games. We learned about their environment, we watched them in their competitions, we followed their performances. That program was completely dedicated to Olympic sports; it no longer exists.
May 25th, 2007Committee meeting
Michelle Gendron
Canadian Heritage committee It is harder to solicit them.
May 25th, 2007Committee meeting
Michelle Gendron
Canadian Heritage committee What they tell us is more the contrary, that is to say that federated sport is going to be reincluded and that new programming will be created. But we're still waiting for that, and that's what's a bit unfortunate. In our brief, we specifically state everything we've lost over the years, not only on television, but also on Radio-Canada radio.
May 25th, 2007Committee meeting
Michelle Gendron