Agriculture committee  I believe “Grown in Canada” is probably exclusive to fresh fruit and vegetables, and maybe livestock. That's why we proposed “Made in Canada” and “100% Canadian”. There need to be three different criteria to address the categories.

Agriculture committee  I guess I'm going to turn some of this to Mr. Leblanc to answer in French as well, but I would certainly say that salmonella and pathogens and things like that regrettably don't have passports, so it is not something that Canada is immune to, and it is part of our food retail sit

Agriculture committee  We need all of the above, but I think we need to start from a baseline. You're accurate in saying we believe there's a misperception out there. We need to really know what the common impression is and see what we need to move to. Point of sale, Internet, and media--all those form

Agriculture committee  I'd absolutely agree. But the critical thing is consumer awareness. We need to make sure that what we think is the right thing is being perceived the same way by consumers in respect of the marketing and branding of the products. Our industry is about supplying to Canadian consum

Agriculture committee  I defer to Mr. Leblanc.

Agriculture committee  I think at first blush that seems to be on track, but again, as Mr. Loney pointed out, it certainly is more complex with a multi-ingredient product because of the sourcing of it, the seasonality, where you get it from. Chicken may not be the best example because it's a supply-man

Agriculture committee  Does it also include the packaging?

Agriculture committee  Is it taking what we think we can work with presently and upgrading?

Agriculture committee  Okay. I think we would certainly be more in support of it being the content of the food. But again, if that's what's agreed, then consumers need to also understand that's what is agreed.

Agriculture committee  It's a very good question. It honestly is one that we're not sure of. I think in surveys, absolutely, people indicate that's what they would like to do. Whether or not when they have many things going on and there are 30-second purchasing decisions being made at the grocery store

Agriculture committee  I certainly would hope so, that that's what Canadians would support. It's certainly what we strive for now. I hope we could get you into the grocery stores a little more, to comment, than you are now, and you'll see more of that and be inclined to purchase it.

Agriculture committee  Absolutely. It's a win for everybody. Canadian companies are addressing what Canadian consumers want--

Agriculture committee  We feel that labelling can be voluntary. Enforcement is possible under subsection 5(1). I think a voluntary approach is the way to do this going forward. It would take much longer and be more complicated and costly to do a regulatory change. We can do it, but we need some common

Agriculture committee  I'd like to comment on the frustration of what Mr. Loney shared about time delays. It is not exclusive to small business. Within our membership we have considerable frustration on the time delays as well as in getting labels registered. Sometimes it relates to the complexity of l

Agriculture committee  It would take four to five years if you were starting from base one. That's the life cycle, but people are at different stages in it. We very recently went through a huge transition with the nutrition facts tables and other issues, and labels are in the process all the time. I'm