Finance committee  Good morning. My name is Jean-Michel Catta and I am the General Director of the Consultations and Communications Branch at the Department of Finance. To answer your question, there are two components to the government's advertising policy. Firstly, at the beginning of the fiscal

Finance committee  As I said, it was a government decision. The government has a funding envelope for its advertising programs and allocates funds based on its priorities. Departments are then mandated to carry out these programs in accordance with the priorities established. Again, for the Finance

Finance committee  As far as the Department of Finance was concerned, the request originated from the Privy Council Office.

Finance committee  Treasury Board has policies in place respecting advertising. Public Works and Government Services Canada also has formulated guidelines respecting the purchase of advertising and the awarding of advertising contracts and, up to a point, the manner in which these advertisements ar

Finance committee  Thank you. The media buy is essentially determined by the objective of the campaign. As Mr. Miller indicated previously, the objective of the campaign was to raise awareness of the TFSA among Canadians.

Finance committee  The decision is made by the department based on the objectives of the campaign, which is to raise awareness using the most effective means, which is a mix of television ads and radio--