Canadian Heritage committee  I would only say that the policy environment has been really strategic for that purpose. Mark showed how Internet users and magazine readers are the same people. What magazines have done is very effectively extended their readership into the Internet, so that you run a story and

Canadian Heritage committee  Absolutely. We're only at the beginning of a new Canada Periodical Fund, which, as Mark pointed out, now rewards the reader in terms of accessing magazine content online as opposed to rewarding postage costs, which is basically what the postal assistance program did in the past.

Canadian Heritage committee  I'm not sure what those funding projects are. As I said in the earlier piece, consistent application of magazine policy and a fairly stable environment have allowed the industry to really concentrate on investing in Canadian artists and Canadian photographers and make more and

Canadian Heritage committee  Thank you, Mr. Chairman. I'd like to begin by thanking the committee for having Magazines Canada here today. My name is Jim Everson. I'm the executive director of public affairs for the association. Magazines Canada is a national trade association representing leading Canadia