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Subcommittee on the Automotive Industry in Canada committee  I don't understand why that would be a qualification for getting—

March 9th, 2009Committee meeting

Don Romano

Subcommittee on the Automotive Industry in Canada committee  Again, as I mentioned earlier, I think when you have 164 dealers across the nation, family operations that employ more than 6,000 people, we have to consider their needs as well. Right now it's not just the manufacturing base, it's the entire industry, including the parts manufacturers.

March 9th, 2009Committee meeting

Don Romano

Subcommittee on the Automotive Industry in Canada committee  In terms of a sales strategy, I've been in this business for 25 years and there are two fundamental elements to a solid sales strategy. The first is product. In a declining market it's difficult to bring out the kinds of products that will excite customers to come into showrooms.

March 9th, 2009Committee meeting

Don Romano

Subcommittee on the Automotive Industry in Canada committee  Thank you, Mr. Chair and committee members. I'm not going to cover a lot of ground. Mazda Canada is based in Toronto. We have offices in Montreal and Vancouver. We have a warehouse in Toronto. We have 164 dealers across the nation and we employ over 6,000 directly. We've talked a lot about the declining industry, but I think one of the greater concerns we have right now is the speed at which this decline is taking place.

March 9th, 2009Committee meeting

Don Romano