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Finance committee  For a number of years now, we have had a partnership with l'Autorité des marchés financiers for advertising campaigns. Obviously, since our TV ads are produced in French for the Quebec market and since, at the CDIC, we protect deposits with various financial institutions in Quebec, the Autorité des marchés financiers allowed us to reach Quebeckers by using both agencies.

March 12th, 2009Committee meeting

Michèle Bourque

Finance committee  The pension funds are not members of the Canada Deposit Insurance Corporation. Banks and trust and loan companies are members. As concerns your other question, regarding ABCP, they are not deposits, so in our case, any statements would have sought to encourage Canadians to contact us to confirm what it was they owned and whether it was eligible for deposit insurance.

March 12th, 2009Committee meeting

Michèle Bourque