International Trade committee  It's always humbling and an honour to be here. Thank you very much. If you need information, please, we don't have to be strangers.

International Trade committee  We'll grow together. Thank you.

International Trade committee  I am involved very much in that.

International Trade committee  Absolutely. We're talking as a committee here, sir.

International Trade committee  It's recognition. The world recognizes and accepts HACCP and our inspection program. On the issue with the meat industry, if you go back over time we have a federal inspection system and a provincial inspection system. I'm in the federal system, so I'll talk about that. We have

International Trade committee  Just cook it.

International Trade committee  Do you want to start?

International Trade committee  I believe there's real incentive, and I agree with you. We have the Beef Information Centre working right now on a whole brand program in the United States. We contributed some check-off money to it. They developed a new leaf logo and put it on the package, so we are promoting as

International Trade committee  Our company is a member of the Canada Beef Export Federation, so we take advantage of that. In terms of actual promotional dollars to the plant, we don't take any directly. We work with the national associations.

International Trade committee  It was product promotion. I believe we make a lot of good efforts. I think we're looking at synergies now. We're trying to say, how do we get better value out of it? When we get into product promotion, really what we're looking at is volume promotion. To give value to the produ

International Trade committee  This is just a quick comment. Seven potatoes punted you out of the United States. That I don't understand. Sorry.

International Trade committee  And production.

International Trade committee  Yes, and I agree with that. But we need something from them in writing that they will accept our process. It's nice to say we're going to spend $10 million on West Hawk Lake, but then when you sit down to try to quantify it--I apologize, Peter--to put value to something, you can'

International Trade committee  Yes. I'm just saying that's where the industry came from, and we should take pride.

International Trade committee  Let me start off with the last one first, if you don't mind, sir. I think I wrote them down, but if I missed one, catch me. First let's talk about the final rule. The final rule is liveable. My only concern is what's next. That's the issue, and I think that is where we have to p