International Trade committee  You're right. It did.

International Trade committee  You're right. I'm just saying that when it comes to promotions, I don't believe we do a good job on promoting the food safety aspect of this country, and how we embrace it, and how we cherish our consumer. I say that as a meathead, and I'm not a sales point or anything like that

International Trade committee  Can I finish?

International Trade committee  Of our production, about 40% is exported. But prior to mad cow, we were into Japan and all over the world with it, and ATQ was a big part of our support agency. As you can see, they put on a great presentation that the world really admired. There is no doubt about it.

International Trade committee  Again, coming back to the cost factor on this, we know what it costs if the border closes. But if you looked at it as a self-insurance program, then maybe you'd be going down the right road. The big thing that we would expect from people in this room is to go to our number one cu

International Trade committee  I'll catch you up on it, yes.

International Trade committee  We've always thought that having traceability just shows the control and the concern about the livestock and our herd in this country. It's a foundation; it could be a foundation to make sure that borders stay open, because we all know the downside if borders close. As long as

International Trade committee  It would be my pleasure.

International Trade committee  No, it's not. It's just to make us equivalent with the United States.

International Trade committee  Will do, and we can get that back promptly.

International Trade committee  Well, because of the current disadvantage of the $30 to $40 a head, all it would do is make our processing costs equal to the United States' processing costs. This was requested two years ago. I'll be honest with you, I was really disappointed. And it would be strictly a federa

International Trade committee  I know you were. But I think the rule came under duress. The cost to implement and manage it is serious.

International Trade committee  I think the timing is important. I think it has such a political profile down there. They've been told to voluntarily cooperate with the rule or enforcement will be increased and they won't like the increase. Also, because it's so fresh, everybody is voluntarily cooperating in th

International Trade committee  Jim, did you want to add to it?

International Trade committee  I think there is that fear. You have to understand that the country-of-origin labelling was promoted by maybe one or two lobbying groups. I don't believe the regulatory people in the United States showed much interest in this. Politically, it was brought upon them. Down the road,