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Health committee Do you mean percentages? I have percentages, not raw numbers, of the population. It's 18 to 24?
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee In Canada, 23% of 20- to 24-year-olds are smokers, and within that population you would find the breakdown is 26% male and 20% female. That is above the norm in Canada, which is 18%. So it is a key target group for us.
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee Yes. Thank you very much. The POR that we conducted also.... We're very interested in reaching the broadest number of age groups, the broadest literacy groups, etc. This allows us to reshoot the images, to redo the text, to make sure people understand it and it is impactful. Th
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee Thank you. Yes, there's significant evidence, both in Canada and worldwide, that health warning messages work. In the POR, to go back to that, it was very important that we appeal to all age groups. For those in the younger youth groups who smoke, the 18- to 24-year-olds, we ac
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee No. I was actually talking about the health warning messages themselves, the ones we focus-tested. They did not resonate with that age group. They found it very difficult. Their perspective on health warning messages is very different from that of older age groups, who are very t
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee Not so much, no. They weren't successful with that age group, and that's why we have to continue to refine them. That's why I really strongly believe that we need to link it with other media and mechanisms to make sure it resonates with that group.
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee My director of regulations, as this is a regulatory project, and I often work with all stakeholders. We accept all meetings. We listen to all concerns and advice. And my comment, my verbal comment to the industry, was that this option was still under consideration and that no dec
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee There is an unfortunate word on that page that says “suspended”; it is a translation error, and I apologize for that. But it was suspendu, en français, and that means delayed or on hold.
December 9th, 2010Committee meeting
Cathy Sabiston
Health committee It's very clear this product is highly addictive. It causes all kinds of diseases--mouth diseases, as you were saying earlier. The product, in Health Canada's view, is not a safe alternative to a cigarette. There is no such thing as a safe tobacco product.
June 11th, 2009Committee meeting
Cathy Sabiston
Health committee Yes, thank you, I'll start. The Tobacco Act was brought into force in 1997, and through that we were able to implement a number of regulatory measures, including the first-in-the-world health warning messages on packages. We work very closely and cooperatively with our PT partn
June 11th, 2009Committee meeting
Cathy Sabiston
Health committee I did hear some doubt in the industry's comments earlier on, particularly around little cigar usage. In 2007, it was the first time Health Canada actually looked at the use of little cigars specifically. Previously it had been buried in a category where it was all rolled up. So w
June 11th, 2009Committee meeting
Cathy Sabiston
Health committee I would add to Mr. Glover's comments that the federal tobacco control strategy is built on four pillars, and they're interrelated. There's cessation, prevention, product regulation, and what we call protection, but basically it's second-hand smoke. This bill is very visé towards
June 11th, 2009Committee meeting
Cathy Sabiston
Health committee It's not the intent of the bill to interfere with information at retail. By removing the advertising described in paragraph 22(2)(b), we will no longer allow publications in Canada, as Mr. Glover was showing earlier. That's the intent; it's not to impact at the retail level. Th
June 9th, 2009Committee meeting
Cathy Sabiston
Health committee Yes. Thank you for the expanded question. It's very true that the Tobacco Act is really looking at the illicit market--the manufacture, the sale, and the industry practices, promotions, techniques, and so on. Both are equally critical, but this is dealing with only the one set o
June 9th, 2009Committee meeting
Cathy Sabiston
Health committee The menthol market in Canada is quite different, as Mr. Glover just said. Menthol has been in the marketplace since 1934, and retail sales in Canada have fallen over time. Between 2001 and 2007, unit sales of menthol have declined by 26%. So it's not the same as the market for l
June 9th, 2009Committee meeting
Cathy Sabiston