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Industry committee I would like to jump in on that one. Much like Mr. Kitchen said, we offer low-rate cards as well, including as low as single-digit interest rates. Choice is a big issue that the consumers want. Issuers provide anything from single-digit cards up to 19.5%. We've had low-rate car
May 28th, 2009Committee meeting
Cheryl Longo
Finance committee I would like to jump in on that one. Much like Mr. Kitchen said, we offer low-rate cards as well, including as low as single-digit interest rates. Choice is a big issue that the consumers want. Issuers provide anything from single-digit cards up to 19.5%. We've had low-rate car
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee There were rigorous criteria. The network set the criteria for the niche amount of customers who could qualify. As Terry said, in general, it's less than 10% of customers. These represent the merchant's highest customers. They spend with a higher velocity. They spend at a higher
May 28th, 2009Committee meeting
Cheryl Longo
Finance committee There were rigorous criteria. The network set the criteria for the niche amount of customers who could qualify. As Terry said, in general, it's less than 10% of customers. These represent the merchant's highest customers. They spend with a higher velocity. They spend at a higher
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee It's one-fifth of 1%. Twenty basis points is the differential.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee On a blended basis—and it depends for every issuer, because it depends on the consumer behaviour of where they shop—it's about 1.5% or 1.6%.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee No, I'm sorry. That would make it 1.7% to 1.8%, not 200 basis points.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee It's 20 basis points on 1.6%.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee You're right. It's about 12%.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee No, that's not correct.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee That is not the only cost factor. You're looking at just the interchange factor.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee I agree with you. I'm still on the revenue side as well. We increased our features and our cost and our benefits to our cardholder. Our success depends on attracting and retaining our cardholders by giving them the most competitive offers, and we increased features and benefits o
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee Those cost us.
May 28th, 2009Committee meeting
Cheryl Longo
Industry committee I agree with that.
May 28th, 2009Committee meeting
Cheryl Longo
Finance committee It's one-fifth of 1%. Twenty basis points is the differential.
May 28th, 2009Committee meeting
Cheryl Longo