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Government Operations committee Okay. All right. Thank you.
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee You mentioned the famous words that you were “not acting on behalf of”.
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Therefore, none of the policy requirements would apply.
November 3rd, 2009Committee meeting
Michelle d'Auray
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Over a certain dollar amount, there is a requirement to do polling before and after.
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee That would take a fair amount of time. I think we can provide the information on the advertising within two weeks. With regard to the signage, that really is within each departmental budget. It is also dependent, if I may, on the number of initiatives and activities. It would b
November 3rd, 2009Committee meeting
Michelle d'Auray
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Madam Chair, on the communications policy, the only elements that would guide certain activities would be ones where, for example, there would be partnership arrangements or events or initiatives where more than one partner would be involved, at which point there are some specifi
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Thank you, Madam Chair. I will be brief. I want to avoid your hand signal. The communications policy does in fact have some elements with regard to the polling, the public opinion research. In fact, we do have to test prior to the advertising in order for us to be able to measur
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee With regard to what we prefer to call ceremonial cheques, the usage of them is covered only when a member of Parliament or parliamentarian is acting specifically on behalf of a minister as his or her designate. In that instance, it is an official Government of Canada activity whe
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Again, Madam Chair, if these events were not organized or set out by the minister or by his or her delegates, the department would have not been involved in the event or the initiative, at which point the federal identity program and the communications policy would not have appli
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Madam Chair, the policy establishes the guidelines that the departments must follow. It is up to each department to establish a communications plan or a communications strategy. The Treasury Board does not have a communications plan, except for its own department. Most of the com
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Indeed, our advertising planning is done based on the amounts that are allocated and posted. We can provide you and the clerk with the hyperlink to the Treasury Board Secretariat site where the amounts and initiatives to which those amounts are allocated are posted.
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee Allow me to point out that there is no pan-governmental planning. Funding is available for television, radio and other advertising. The departments request access to that funding. The allocation of that funding is posted on the website. However, it is the responsibility of each d
November 3rd, 2009Committee meeting
Michelle d'Auray
Government Operations committee I would point out that, for advertising, there is a Treasury Board Secretariat website where the amounts allocated to each of the departments for advertising campaigns are posted. There you can find the amounts that were allocated under the economic recovery plan, for example, to
November 3rd, 2009Committee meeting
Michelle d'Auray