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Health committee  Great, thank you. Good afternoon. I am absolutely honoured to be here, so thank you very much for the invitation. On behalf of ParticipACTION, we thank you. For the next ten minutes, I'll just tell you a little bit about ParticipACTION, and why we are back. We were relaunched i

December 12th, 2011Committee meeting

Kelly Murumets

Health committee  I would love to. Transfer payments probably aren't the only way to go. There is a lot of small “p” politics when it comes to transfer payments, in my humble experience. If you used very neutral brands, like PHE Canada, or ParticipACTION, and deployed $1.5 million a year, with

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  With respect to the ParticipACTION awards, we need common metrics. We need them right across the country, because it's very difficult to do research if we're comparing apples and oranges. That's part of the ParticipACTION awards. We've been working with Dr. Mark Tremblay at the C

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  That was Andrea, so I'll let Andrea answer.

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  I can answer that, but I can't relate it to Europe. ParticipACTION ultimately needs to speak to all Canadians. We have limited resources, so we try to be laser-sharp focused. While our most recent campaign actually supports 100% physical activity guidelines, we're the second

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  The program on which we partnered with Coca-Cola is called Sogo Active. “Sogo” means nothing. Kids made it up. We did it all with a focus group of teenagers, and they made up the name, and they designed the protocols for Sogo Active. It is, as I mentioned, peer-led, youth inspiri

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  More and more, given the economy, businesses aren't donating moneys as much as they used to. They are always thinking about the return on their investment. So when businesses think about getting involved in physical activity and making Canada a healthier country, they're doing it

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  It requires multi-sectoral participation. But I believe that every initiative requires leadership, and this one is so impactful in terms of the prosperity and the future of our country that it needs to start at the federal level. The leadership needs to start with the federal gov

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  We have a lot of passion in our sector.

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  Right.

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  That was good. I got in before. My answer could have gone more quickly. Who are you asking it of, Kirsty?

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  Do you want to go first, Andrea?

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  Sure. I get asked that question quite often. ParticiPACTION believes strongly that-- By the way, I come from the private sector. I left the private sector because I'd like to go and change the world. I believe the only way to do that is for the not-for-profit sector to be arm in

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  Good afternoon. Thank you very much for inviting us to present today. We're honoured. My name is Kelly Murumets. I'm the president and CEO of ParticipACTION. We are the national voice of physical activity and sport participation in the country. Our vision is that Canadians will

February 10th, 2011Committee meeting

Kelly Murumets

Health committee  Hello and good afternoon.

February 10th, 2011Committee meeting

Kelly Murumets