Health committee  Could.

Health committee  It could.

Health committee  It could be on television at eight o'clock and it would be high in saturated fats or—

Health committee  Are they advertised?

Health committee  Yes.

Health committee  Where was that?

Health committee  I'm sorry, but I'm missing the point you're getting to.

Health committee  Well, then, I will retract that. “Could” be banned.

Health committee  I'll take the word out.

Health committee  Most. Would you prefer “most”?

Health committee  Okay.

Health committee  That's where the legislation is taking it, though. That's why we're concerned about that.

Health committee  Our devastation isn't coming from the lack of advertising to kids. We're in fact supportive of restrictions of high-end foods to children. What we're worried about is the way the legislation is being dovetailed with what's come out of Health Canada in their document: it would actually affect adult advertising.

Health committee  Good afternoon. My name is Ron Lund. I'm the president of the Association of Canadian Advertisers. With me is Chris Williams, our vice-president, digital. We thank you for the opportunity to appear before this committee. To begin, I want to underscore that ACA shares and supports the government's objective of reducing childhood obesity.

Canadian Heritage committee  It would be very profitable for them. We've been on record on many things, and advertisers are relatively mercenary. We follow the eyeballs, and if the programs have the eyeballs, then we purchase the eyeballs. When you look at Little Mosque On the Prairie, I think that's a perfect example.