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Agriculture committee  Again, we've identified where youth are congregating. Generally speaking, it's in the schools, and I think we've seen opportunity there for the kids. This is a place of learning, but they love the hands-on element. Mike mentioned agriculture in the classroom as an example. It's

May 5th, 2010Committee meeting

Ken Lancastle

Agriculture committee  There are a couple of things we ourselves are working on. One of our main sponsors has graciously offered some advertising time at the Calgary Stampede this coming summer, and they're working on an advertisement right now showing the linkages between 4-H and where it leads to in

May 5th, 2010Committee meeting

Ken Lancastle

Agriculture committee  Sure. Ashley touched on it a bit too, that there are some niche markets that are out there. I think with some of the successful stories you hear about small farms, the farmers themselves have identified perhaps a product that doesn't have a local grower. I can think of a farm in

May 5th, 2010Committee meeting

Ken Lancastle

Agriculture committee  Again, from a budgetary perspective, social networking and social media haven't really made too big of a dent. We shouldn't downplay the importance of traditional means of communication as well. We still have a national magazine that reaches 26,000 members across Canada. Each one

May 5th, 2010Committee meeting

Ken Lancastle

Agriculture committee  At the Canadian 4-H Council, we recognize that youth are communicating in different ways from the ways they did before. We've made a concerted effort to make sure that we're getting into those forums and helping to facilitate the provincial move towards those forums. We have ta

May 5th, 2010Committee meeting

Ken Lancastle

Agriculture committee  Thanks very much for having us here today, guys. As one of Canada's premier youth leadership organizations, 4-H serves more than 26,000 members across Canada between the ages of 5 and 21. The 4-H program itself, as many of you might know, began in the late 1800s in the United St

May 5th, 2010Committee meeting

Ken Lancastle