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Industry committee Sometimes, sure.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Our entire business is about collecting data on a voluntary basis. The entire market research industry in Canada, a billion-dollar industry, is all about collecting data for the private and public sectors on a voluntary basis. We wish we had a mandatory way of making people respo
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Well, I think that Canadians do feel.... There were some other questions that we asked on this survey, and Canadians, 77%, tell us that it's their civic duty to complete the census. It's not that there's a huge, overwhelming majority of the population saying that they're not goin
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee I don't necessarily think that you're going to be hurt. The reality with survey research, and even with the census, is that it changes over time. It's an organic process. You learn as you go along. As far as I can see, the idea of going to a voluntary census, or actually a volunt
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee It would be 19%.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee There has been research done on this. I'm the guy here at the table who actually does surveys every day and deals with this in 25 countries. I can tell you that these are problems we confront all the time. The most recent research on the issue of non-response is that actually t
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Here is the question we asked: If I am one of the one in three Canadians who receives the new voluntary long form I will fill it out. Please indicate whether either of the following applies to you. Yes or No.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Well, 19% is what we found, but that meant also that about 80% said they would. So if you imply that, or take that over, to any.... First of all, let's separate between the census and the sample, because they're two different things. Nobody, I think, is talking about changing t
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee It could very well be the case, and I agree with the other panellists that this is something that's going to have to be assessed if the government decides to proceed with changing the way the sample--not the census--is done.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee They probably asked a slightly different question, but I'm confident that what we found is a fair representation of what the public opinion environment was at the time we did the survey.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Actually, I have it here. I can give it to you. It will take me a second to find it.
July 27th, 2010Committee meeting
Darrell Bricker
Industry committee Perhaps you can go to somebody else in the meantime.
July 27th, 2010Committee meeting
Darrell Bricker