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Industry committee  Sometimes, sure.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Our entire business is about collecting data on a voluntary basis. The entire market research industry in Canada, a billion-dollar industry, is all about collecting data for the private and public sectors on a voluntary basis. We wish we had a mandatory way of making people respo

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Well, I think that Canadians do feel.... There were some other questions that we asked on this survey, and Canadians, 77%, tell us that it's their civic duty to complete the census. It's not that there's a huge, overwhelming majority of the population saying that they're not goin

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  I don't necessarily think that you're going to be hurt. The reality with survey research, and even with the census, is that it changes over time. It's an organic process. You learn as you go along. As far as I can see, the idea of going to a voluntary census, or actually a volunt

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  It would be 19%.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  There has been research done on this. I'm the guy here at the table who actually does surveys every day and deals with this in 25 countries. I can tell you that these are problems we confront all the time. The most recent research on the issue of non-response is that actually t

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Here is the question we asked: If I am one of the one in three Canadians who receives the new voluntary long form I will fill it out. Please indicate whether either of the following applies to you. Yes or No.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Well, 19% is what we found, but that meant also that about 80% said they would. So if you imply that, or take that over, to any.... First of all, let's separate between the census and the sample, because they're two different things. Nobody, I think, is talking about changing t

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  It could very well be the case, and I agree with the other panellists that this is something that's going to have to be assessed if the government decides to proceed with changing the way the sample--not the census--is done.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  They probably asked a slightly different question, but I'm confident that what we found is a fair representation of what the public opinion environment was at the time we did the survey.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Actually, I have it here. I can give it to you. It will take me a second to find it.

July 27th, 2010Committee meeting

Darrell Bricker

Industry committee  Perhaps you can go to somebody else in the meantime.

July 27th, 2010Committee meeting

Darrell Bricker