Industry committee  It's almost 50% now men and women, 54% to 46% at last count, but that was a few years ago. As the industry has changed and the product offering has changed and diversified, that has brought in not only a better gender mix but also quite a broader population set. We've seen tremen

Industry committee  Absolutely. The industry has partnered with other groups for the Canadian Videogame Awards and that's a uniquely Canadian video game award show that honours the best in Canadian video games. A lot of the other creative industries, whether it's music, movies, or film, all have awa

Industry committee  As an association we've been well involved with media literacy initiatives trying to educate people about media. We just completed, not launched yet, but very shortly we'll be launching some new videos on our website that help parents access some of the parental control features

Industry committee  I think it's helpful to look at some of the bigger clusters where most of the employment is, which is British Columbia, Ontario, and Quebec. In terms of British Columbia, it shares a time zone with California, which is very important for a lot of companies that have headquarters

Industry committee  That's right.

Industry committee  It is a global industry and when someone likes a video game they don't always know where it's made. That's obviously something we know is a problem. We feel that it could be a source of tremendous pride for Canadians to know that we are one of the dominant players in the video ga

Industry committee  This problem probably affects many kinds of companies depending on the type of products they are trying to market. Regardless, any measure to support the marketing of products is profitable for an industry with a global approach that wants to sell its products internationally.

Industry committee  The foreign services do a lot to attract investments to Canada. I am less familiar with their activities, gaps and competencies when it comes to market access. It would be difficult for me to answer that question.

Industry committee  I think we would need to come back to the notion of experience because again the industry changes so rapidly. There are hits like Flappy Bird or other hits in other places where companies may want to poach a specific talent from another country. We're competing on a global scal

Industry committee  The Canada Media Fund has an experimental stream that video game companies can access. However, I think you heard from other witnesses that the program is highly subscribed to and does not fund everyone who applies, nor should it, probably. Even increasing the number of eligible

Industry committee  Ten years is a long window in the video game industry. Things change very quickly, so it's hard to really know where things are going. However, I think it's safe to say that we're going to see more integration between various forms of media for video games. You'll be able to play

Industry committee  Flappy Bird is really an exception to the rule in terms of a popular game that goes viral. A number of different business models are being tested or used in the video game industry on the mobile side to try to monetize the creations. Advertising is just one of the ways that the

Industry committee  I think you've heard some other witnesses talk about marketing as a big hurdle for the industry, especially on the smaller-size games where they're fighting to break through the noise and be noticed. Help on that front could be helpful for some of the companies. But even some s

Industry committee  When we're talking about skills, that's not an easy answer. But it really needs to start a lot earlier than it is now. We hear a lot about STEM education—science, technology, engineering, and math—which is something that can't just be tacked on at the university level. If we ar

Industry committee  That's okay. I think I mostly completed my point.