Health committee  That is how it's structured. That's why there is the variability. It's so that it's not a cup and a cup, because you'd be like this.

Health committee  They do it based on what a person would eat. I wish Health Canada were here to talk about the actual structure; I can speak to the application and how we use it. This is a guideline schedule of the Food and Drugs Act that we follow. It is based on all the scientific modelling

Health committee  We just started. We just launched it in October on TV. The television commercials are running through to the end of March. PSA rotation is continuing through to the end of the year. We're doing ongoing media work. There's an in-store retail component. You'll see information on t

Health committee  I just want to highlight that New Brunswick and most of the provinces now have the nutrition school guidelines for vending machines, cafeterias, and those kinds of things. Ontario is rolling theirs out this fall. We're actively engaged in those discussions. B.C. is doing their re

Agriculture committee  Thank you very much, Mr. Chair, members of the committee. Food and Consumer Products of Canada welcomes this opportunity to contribute to the House of Commons Standing Committee on Agriculture and Agri-Food and its review of the food supply value chain. FCP is the voice of Cana

Agriculture committee  Thank you. Mr. Chair and members of the committee, my name is Derek Nighbor. I'm a senior vice-president with Food and Consumer Products of Canada. I welcome the opportunity to be here today. We are the largest national industry association representing Canada's leading food,

Agriculture committee  Yes. That's a good question. In my almost five years with FCPC, this has probably been the most challenging issue we've had to manage, and our membership has been split down the middle. The media, I know, has been painting this as the multinational versus the smaller Canadian o

Agriculture committee  I won't speak for the wine industry. I'll speak for the food and beverage processors and the agrifood sector. If I'm an MP and I hear the word “strategy”, I might try to run in the other direction because there are a lot of strategies. My challenge has been that we have the Con

Agriculture committee  You want to talk about the shelf cost issue. Any time you have the relationship of a buyer and a seller, there's going to be negotiation and some tension, but depending on the retailer, there are promotional fees. Some have listing fees. You might pay a higher price to have the p

Agriculture committee  I'd be happy to provide that in a follow-up. I'll maybe highlight a couple of things. We encouraged Health Canada to look to markets such as Australia and New Zealand. We're not looking for what I would call just adopting science, because we might have unique Canadian circumstan

Agriculture committee  I used a small b.

Agriculture committee  This all started probably about five or six years ago. Health Canada was looking to do something in terms of improved nutritional awareness and using the per cent daily value, the nutrition facts table. Concurrently, we both did research to understand where Canadians are at and

Agriculture committee  I think it's more about the result. So where are childhood obesity rates in Quebec? I'll tell you that the childhood obesity rates in the Lower Mainland of British Columbia and Alberta are lower than they are in Quebec, and there is no ban on advertising in those provinces. Let

Agriculture committee  Switching gears to product approvals, to innovative functional foods, as we hear them called in the marketplace, the natural health products framework that was developed in Canada really kind of got out of control. As industries innovated, there was no home for a lot of these pro

Agriculture committee  I don't think this is an issue of safety or security. If it took more time to get something approved for marketplace for safety reasons, we would support that. This is not about fast-tracking or cutting corners on safety. One example I provided...and this is the crux of the cha