Canadian Heritage committee  The three amounts?

Canadian Heritage committee  Oh, from last year. It would be in our annual report. I don't know them off the top of my head, sorry.

Canadian Heritage committee  The Syrian campaign would have been a big one last year.

Canadian Heritage committee  Which campaign?

Canadian Heritage committee  It would be departments doing it, and I don't believe that it's public at this stage. The ad plan is the subject of a Treasury Board submission that has not yet been tabled.

Canadian Heritage committee  Yes. We produce an annual report every year. I think members may have been provided with the last copy, which was in 2014-15, and it breaks down the major campaigns, which we consider to be anything that's $500,000 and above. In addition to that, every single department that spen

Canadian Heritage committee  Okay. That authorization number then approves the purchase. There's a contracting department within Public Works. They issue a contract to the agency of record that Marc spoke about, which is the agency hired by the Government of Canada to execute most of its buys. I'm going to s

Canadian Heritage committee  Well, there's a word in there, “should”. Should is different. I'm not going to speak about that. Currently the policies and procedures dictate that advertising is a communications vehicle, a tool. Departments are monitored on their results in using advertising like other commun

Canadian Heritage committee  In fact it's not. The communications policy is very clear: advertising is one way that the Government of Canada fulfills its obligation to communicate with Canadians about its policies, programs, and services, and the like. In the section on advertising, it's actually very clear.

Canadian Heritage committee  First of all, the guidelines don't come from us. Public Works is the operational arm. The policies and any guidelines, processes, procedures come from Treasury Board Secretariat, which is responsible for administrative policy. As the operational arm, I can walk you through the p

Government Operations committee  That's right. So we work with them, and the major checkpoints at the different stages are as follows. At the contracting stage, before they enter into a contract, they have to send us what's called a “9200”. It's really a proof, a signature, that the money is available from the

Government Operations committee  Yes. I'm sorry.

Government Operations committee  For those specific things, yes; Cossette is bound to monitor the placements to ensure they are compliant with the instructions we've provided. I have to tell you, though, that they wouldn't necessarily.... What makes it difficult in this instance about the dovetailing is tha

Government Operations committee  Have we asked questions? Oh, yes, absolutely; we do it fairly regularly. About three weeks ago I had a meeting with the people from ARB in Ontario to see how they do things. We do a lot of verification with our colleagues.

Government Operations committee  We've not done a study that compares everything from A to Z. Usually it's on a particular subject. We've done it with respect to certain target audiences they've done. When we were preparing to renew the advertising agency of record, we looked at the way that other governments