Canadian Heritage committee  In fact it's not. The communications policy is very clear: advertising is one way that the Government of Canada fulfills its obligation to communicate with Canadians about its policies, programs, and services, and the like. In the section on advertising, it's actually very clear.

Canadian Heritage committee  First of all, the guidelines don't come from us. Public Works is the operational arm. The policies and any guidelines, processes, procedures come from Treasury Board Secretariat, which is responsible for administrative policy. As the operational arm, I can walk you through the p

Canadian Heritage committee  Okay. That authorization number then approves the purchase. There's a contracting department within Public Works. They issue a contract to the agency of record that Marc spoke about, which is the agency hired by the Government of Canada to execute most of its buys. I'm going to s

Canadian Heritage committee  Well, there's a word in there, “should”. Should is different. I'm not going to speak about that. Currently the policies and procedures dictate that advertising is a communications vehicle, a tool. Departments are monitored on their results in using advertising like other commun

Canadian Heritage committee  Yes. We use Facebook, YouTube, Twitter, Pinterest, Google, Instagram, LinkedIn, Snapchat, Tumblr, Reddit, all in different proportions, the largest of which are Facebook, YouTube, and Google, for search purposes.

Canadian Heritage committee  It's paid. The bill is given to the agency of record. The agency of record is the one that enters into the contracts on our behalf. The contract would be between the agency of record and these social media platforms. It's paid in Canadian dollars.

Canadian Heritage committee  It's billed. The invoice is in Canadian dollars and it's paid in Canadian dollars.

Canadian Heritage committee  Yes.

Canadian Heritage committee  Yes.

Canadian Heritage committee  If you had asked me for last year, I don't think I would have it off the top of my head, but this year there's been very little advertising. There's really only been one major campaign run this year, and that was the census campaign. Advertising has not gone on in the same level

Canadian Heritage committee  Yes.

Canadian Heritage committee  The three amounts?

Canadian Heritage committee  Oh, from last year. It would be in our annual report. I don't know them off the top of my head, sorry.

Canadian Heritage committee  The Syrian campaign would have been a big one last year.

Canadian Heritage committee  Which campaign?