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Government Operations committee Just to clarify, when it comes to things like the Academy Awards or the Super Bowl, we have to remember that we're looking at the Canadian market and not the North American market. When we advertise, we're advertising on a network. In the case of the Academy Awards, it's CTV, and
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee When we buy them, we always plan it in advance. We will look for a package. Cossette Communications will be looking for a package--
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee It's a reach. The way it works, the budget remains the same. It's trying to see how much penetration we have into the market.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee It goes through the government purchasing site, which is MERX. We have an open national competition and everyone is able to bid. It's open and transparent. Based on the bids, a company is selected. In this case, in April 2010 a communications contract was awarded on a two-year
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee I'll clarify that we're not aware of any. We have had a couple of instances when people have said that they've been close, and we investigated them. I'll give you one example where someone said the ad had dovetailed, and it was during the Academy Awards, as an example. When we
March 10th, 2011Committee meeting
Mark Perlman
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee In essence, that's correct. What would happen is that our agency of record would then go back to the broadcaster and try to make good on the situation. The normal practice for the community is that they would treat it that way and then they would find another 30- or 60-second spo
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee Not very often.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee Okay. I could speak a little bit to the numbers, not to the rationale behind it. The H1N1 campaign for fiscal year 2009-10 came to $23.5 million. That was the amount spent in total on that campaign. For the EAP, the economic action plan, a total of $53.2 million is the amount w
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee Pour quelle année? Sorry, it was 2009-10.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee Overall, for all the departments for 2009-10, we had already released estimates. The estimated amount of $130 million was the total we released in our various order paper questions. We have since refined those numbers, because we are preparing to release our annual report. That's
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee They're responsible for the media placement, not for the creative design of the ads.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee I'll take that one. First of all, we're not responsible for the buys for the political parties.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee We issue guidelines to the agency of record, and they are passed on to the broadcasters, about proper spacing and how these ads show up in broadcast.
March 10th, 2011Committee meeting
Mark Perlman
Government Operations committee I can. Would you like me to go into them at all?
March 10th, 2011Committee meeting
Mark Perlman