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Industry committee  I don't think I can explain it much better. To go back to one of my initial comments, it's hyper-competitive. There's one thing I will explain. To go back to Mr. Lake's question, you get four stations at one corner and let's say they're all selling at $1 even. One guy goes down

June 22nd, 2011Committee meeting

Allan MacEwen

Industry committee  My comment on that is that as retailers, we follow the wholesale prices. We do not make any extra margin on long weekends.

June 22nd, 2011Committee meeting

Allan MacEwen

Industry committee  No, it's not. Just because we end up selling below cost from time to time doesn't mean we charge an extra x number of cents per litre at other times at other locations. It's extremely competitive at the retail level.

June 22nd, 2011Committee meeting

Allan MacEwen

Industry committee  First of all, at the retail level, we refer to it as hyper-competitive. Often when there's a price increase like that, where one goes up and the other three follow immediately—which doesn't always happen quite that fast—it's because we're selling at cost or sometimes below cost,

June 22nd, 2011Committee meeting

Allan MacEwen