Health committee  That's a very good point. Consumers reach out to many different sources for information. Having a comprehensive, collaborative stakeholder communication program to really inform the people on what the key messages are; and to get those out and keep them succinct is very important

Health committee  Frosted Flakes is a product that contributes vitamins and minerals and essential nutrients to the child's diet. As I mentioned at the very beginning, it's a major contributor of iron. As well, it's low in fat. It is a product that the child finds pleasant to eat; therefore, they'

Health committee  Yes, I do.

Health committee  I proudly make cereal. When we take a look at the nutritional contribution of breakfast cereals to the Canadian diet, as I mentioned before, there are tremendous benefits. One of the larger benefits is that we do know that consumers who choose breakfast cereals as their breakfas

Health committee  Thank you for your question. The first thing that comes to my mind is that there are many different members of the food industry, and they all make many different products in different categories. The way food is processed by category and the way salt is used is different in eve

Health committee  As for our company, a voluntary approach would definitely work. We've seen it work in the past on a number of different issues. We have a worldwide nutrition policy under which we are working hand in hand with governments, public health experts, and science. We will always do wha

Health committee  Absolutely, because we are a company that takes a look at the science, that looks at public health globally. We have a worldwide commitment to--

Health committee  In my previous comments, I said we did commit to getting to a level of 200 milligrams. We're very eager to see what the Sodium Working Group takes a look at, what their guidelines will be, because we know the sodium consumed right now from the cereal category is only 3%. So we'll

Health committee  Thank you very much. I understand your concern, and I understand the concerns of the committee in everything we've heard today. I can assure you we're committed to working on all of the nutrients of concern and the new science coming forward on elements in the diet to help Cana

Health committee  In that particular product we tried different methods of changing it and now we think we've found a solution that's suitable to the palate of Canadians.

Health committee  I think you heard there are geographical differences, cultural differences, and there are some differences in palate. Nonetheless, we don't want to rely on that. We want to be able to bring that palate down, and we're going to do that gradually. We've started that, and we're co

Health committee  Thank you very much for your question and your comments. Similar to my colleague, at Kellogg's we are very committed to improving the nutritional credentials of our products. As I mentioned in my statement, we've been doing this over time. As I said, we've removed trans fats, we

Health committee  Thank you, Madam Chair and members of the committee, for this opportunity to appear before you today to discuss this important issue. By way of background, Kellogg Canada is a wholly owned subsidiary of Kellogg Company. Our head office is in Mississauga, and we have sales office