Agriculture committee  Thank you. I use the tourism example to demonstrate the point that food touches so many different government departments, provincially, federally, and municipally, frankly. The interest in how we support local food is an increasing trend, and we're seeing across the country a r

Agriculture committee  We didn't specify what is or isn't or should be Canadian content. That's a complex piece, and I understand that from some of your previous testimony and from what we've heard. From our standpoint, our focus is to understand the attributes of demand within foreign markets, or fr

Agriculture committee  May I elaborate on that? The link between health and agrifood is highly complex. There's no question. In part, it's about how we produce our food. Sodium and trans fat might be in foods or other things. In part, it's about how eat, which is clearly diet. It's in part about how we

Agriculture committee  Thank you very much for the questions. I'll start with the latter. We acknowledge that targets can be difficult things to set and to enforce. We're all supposed to be eating five to ten fruits and vegetables a day. Sometimes that doesn't happen, so targets can be inspirational

Agriculture committee  Thank you very much for the question. I think government is trying to do quite a bit to try to facilitate change, innovation, and competitiveness. I think, though, there's always room to ask the question, are we optimizing? For example, there was an effort made to enhance or ele

Agriculture committee  Thank you for the question. The consumer is vital. At the end of the day, if a consumer is not buying a product, that's not good for the profitability of any player in the supply chain. I think the question for us is not to try to discover what individual consumers want. I'll l

Agriculture committee  Thank you, Mr. Chairman. Good afternoon. I represent the Canadian Agri-Food Policy Institute, an independent, non-partisan forum. Our task is to create a dialogue on pertinent issues and present alternative solutions, so that Canada's agri-food sector can reach its full potenti