Information & Ethics committee  It is. I think when you're referring to six months, that's BlueKai's data retention period, but that's a separate thing from the opt-out period. Once a user has hit an opt-out mechanism and a BlueKai opt-out cookie has been dropped, that effectively replaces the other BlueKai co

Information & Ethics committee  Well....

Information & Ethics committee  It's a really tough question. We don't provide any end-user licence agreements.

Information & Ethics committee  Other than BlueKai.com, we don't own or control any websites. Additional granularity in privacy statements would be a really helpful thing, as it would be in end-user licence agreements. The layered privacy notice that Martin Abrams over at Hunton & Williams and a number of

Information & Ethics committee  It's a pseudonymous model in which we know a certain profile corresponds with a particular browser. That browser may be used by one person. That browser may be used by multiple people. The computer may be used by multiple people. If you were to visit, say, a travel website, a coo

Information & Ethics committee  In some respects, it goes back to the basic tenets of direct marketing. If it's more likely that a particular ad is going to be more interesting to a particular browser, the advertiser is more willing to pay a website publisher for placement of that ad. That way, the targeted adv

Information & Ethics committee  We provide a platform that enables those advertisers that advertise online to store that data and then analyze and utilize it to increase the intelligence of future digital media buys.

Information & Ethics committee  In these types of discussions, you want to separate what is theoretically possible in certain instances in a lab from what is practicable from a business standpoint. One need only look back a couple of years to, I think, America Online, which inadvertently released some search da

Information & Ethics committee  I think that's correct, sir, with the caveat that BlueKai isn't using this data. We provide a platform that allows our advertising clients to utilize that data.

Information & Ethics committee  The data is stored by BlueKai.

Information & Ethics committee  Yes, sir.

Information & Ethics committee  Yes, sir.

Information & Ethics committee  When the opt-out protector tool is not in the user's browser, then the answer to that question is yes. We saw that as an issue in the marketplace, and that's one of the reasons that we created the BlueKai opt-out protector. It's a browser plug-in tool.

Information & Ethics committee  Even when users delete their cookies, the opt-out cookie will not delete.

Information & Ethics committee  I believe it's a Java browser plug-in.