Information & Ethics committee  We did. We took a source code—

Information & Ethics committee  —provided by Google....

Information & Ethics committee  Well—

Information & Ethics committee  Correct.

Information & Ethics committee  My understanding is that there are fewer than 10 registries in the marketplace right now. Correct me if I'm wrong.

Information & Ethics committee  There may be more. Google has one. Yahoo has one. I believe Microsoft has one. There might be three or four other companies that have one. BlueKai has one. This level of transparency is not something that I would characterize as being common in the marketplace.

Information & Ethics committee  We think that's an example of a privacy innovation.

Information & Ethics committee  The cookie is essential for a number of things online: certainly the ability to track, the ability to remember a particular browser on a particular page when it visits the next page in order to provide what they call “state”, so that there's some ability for a continuous user exp

Information & Ethics committee  It's certainly possible. What that would presume is that the same company was dropping cookies on the first site you visited, and then the same company was dropping cookies on the second site you visited, and the same company was dropping cookies on the third site you visited.

Information & Ethics committee  I think the data points can be congregated not necessarily into one continuous profile knowing that you've been on website X, website Y, and website Z, but if website X is a finance website, it's very possible that there may be an indication that the browser has visited a finance

Information & Ethics committee  My first answer would be that BlueKai doesn't engage in any type of profiling regarding alcohol usage, so it's important to make that clear.

Information & Ethics committee  There are a number of segments that we consider off limits.

Information & Ethics committee  It goes to a specific Internet browser—

Information & Ethics committee  —which may or may not relate to a specific individual, because computers are shared or Internet browsers are shared.

Information & Ethics committee  Most of the major browsers have offered some form of stealth for a couple of years. I think some of them call it “incognito”. I think each browser has its own nomenclature for it. Those have been in existence for a number of years. To the extent that it provides users with some c