Industry committee  I could ask my suppliers and get back to you. I don't know to what extent it's a barrier to them. I know for us, as I said, we ship very high volumes in very light packages. I believe we do get very good rates. I think others in the manufacturing sector, where they're shipping heavy items or single units, where they're not able to get the scale, would certainly find it more onerous for them.

Industry committee  It does serve our needs very well. We have—I'm trying to think of the numbers right now in our IT department—certainly north of 25 people who work full-time on not just our logistics but our supply chain, our business information systems, so that the managers can get information back in real time.

Industry committee  We have a very sophisticated finance department as well, and a CFO, who is not here with me. I'm sure that through the various benefits that are out there, we have accessed over the years as many of them as possible. I think most businesses try to. Whether there were tax credits or investments, etc., I'm sure we've accessed all of those.

Industry committee  Yes.

Industry committee  We do have five bricks-and-mortar stores in Sweden. We've just recently opened our very first store in Canada, an actual footprint store on Robson street in Vancouver. We'll probably do a little bit of that across the country and in various markets, but it will be a small portion of what we do.

Industry committee  They're not my fans, I might say. They're more the product's fans. We've actually found social media to be a growing opportunity for us to market. As a channel, you're able, in a very precise way, to focus offers to people, particularly through Facebook. People choose to put an awful lot of information on Facebook about themselves, and as part of the marketing process you're able to target special offers to people who are looking for that kind of a product.

Industry committee  Absolutely. What we're finding more and more is that Internet use is shifting to mobile, on phones, iPads, iPhones, and BlackBerry, for example. More and more customers are searching on those, using these devices to go online, particularly in the U.S. market, where penetration of mobile is much higher even than in Canada in terms of people searching, as well as in some other places in the world.

Industry committee  Yes, we do, and I talked a little bit in my presentation about one of the projects we did in Kenya recently with the Me to We organization and the Save the Children foundation. We expect this will expand significantly in the coming years, as well as in other places across the world, including North America.

Industry committee  Currently, probably a third of our sales are in Canada. It's certainly our largest market. The company started in Vancouver, so it has greater market penetration there. The rest of the sales would be export sales. The largest markets are in Europe, particularly northern Europe, Scandinavia.

Industry committee  I would only add some of the things that could be done. I talked a little bit about interprovincial trade barriers, etc. As well, Canada's capital markets are not as developed as they are in perhaps other places, I think particularly the U.S. I don't know if we're ever going to match that.

Industry committee  We don't see a dramatic difference. Shipping costs, as a cost of goods for us, are not significant. They're not huge. Certainly they're part of the revenue. We see a very competitive marketplace for that. We receive bids from all the major couriers—I mentioned Canada Post, Purolator, FedEx, and the U.S.

Industry committee  She could call us and we would send her a shipping label through the Internet, through e-mail, and she could print that and send them right back to us. So shipping is important to us. We ship over 10,000 packages globally a day. And we're also pretty attractive to the courier businesses because we ship a relatively bulky package that's extremely light.

Industry committee  Most of the counterfeit or most of the products?

Industry committee  It's hard to tell where most of the counterfeits might originate. We go to great lengths to have direct relationships with the manufacturers wherever possible and purchase products directly. We do also purchase products from their distributors. But one always has to be mindful of that risk, that somebody is slipping something into the supply chain.

Industry committee  Thank you.