Canadian Heritage committee  Maybe I can jump in here. It's interesting, because if we look at our Rio team, we had 50% from both genders. Men and women were represented equally on the athletes' side of things. Where the difference was, as mentioned earlier, was in the coaching. There were fewer female coa

Canadian Heritage committee  Yes. Exactly.

Canadian Heritage committee  In the last three years, businesses have shown interest in not only contributing to the Paralympic team's success, but also in aligning themselves with the athletes' values. Our athletes succeed in their competitions. All their stories have a real and positive impact on the publi

Canadian Heritage committee  As far as the Paralympics go, I will take that as a very good idea to follow up on. Obviously our consortium is growing. We have more and more partners coming to the table, and it is a unique opportunity for us to explore to bring further hours of coverage to Canadians.

Canadian Heritage committee  The Canadian Paralympic Committee is proud of the fact that there will be more than 40 hours of original broadcasts in French, with the participation of Radio-Canada and our partner AMI-télé. Broadcasting in both official languages is very important, but we think it's also import

Canadian Heritage committee  The number of hours of original programming will be 60 in English and 40 in French. In total, there will be 200 hours of programming, as there will be a number of rebroadcasts.

Canadian Heritage committee  No, this is very unique to Canada. We like to say that we're innovating with respect to this strategy.

Canadian Heritage committee  We hope that other countries that may not necessarily have high ratings will look at our model. We are always ready to share our ideas with them.

Canadian Heritage committee  As Karen mentioned, one of the key items for us was to bring the stories back home. We had the fortunate experience in Vancouver of having our athletes compete in front of Canadians. How can we bring that energy and impact back to Canadians consistently when the games are not hos

Canadian Heritage committee  For Rio, it could not be more of a perfect storm for us. We can bring the quantity, but we can also focus on the quality and on ensuring that the story of the Paralympic brand was told consistently across all platforms. This is where the Paralympic Committee's leadership played a

Canadian Heritage committee  Now, around telling our story, to meet our athletes is, for us, incredible, and to hear their stories is definitely unforgettable, but to watch them compete, as you saw in the video, will change you forever. The games are tough, but Canadian athletes are definitely tougher. This

Canadian Heritage committee  Between the Olympic Games and Paralympic Games, the Paralympic Committee is launching its Paralympic Schools Week. We'll be reaching out to over 75,000 schools, schoolchildren, and teachers, and we'll be using our summer athletes to promote the Paralympic movement. This will be k

Canadian Heritage committee  All athletes inspire. They inspire Canadians. And those are the stories that we want to bring to the Canadian public during the Paralympic Games. The Paralympic Games provide us the opportunity of increased awareness of the sport. We want to make sure that the younger generatio

Canadian Heritage committee  Absolutely. One of the main areas for us is ensuring that our athletes are connected to Canadians, and using technology to connect them from Sochi with Canadians, whether it's social media...is very important. We encourage our athletes to be engaged in social media, sharing their

Canadian Heritage committee  Yes. All our athletes—the anglophones and the francophones—will be served in the language of their choice. Of course, all our communications with Canadians, including broadcasts, will be in both official languages. That's an extra step for the Canadian Paralympic Committee. It's