Canadian Heritage committee  Is that for me or everyone?

Canadian Heritage committee  Hockey aside, some sports are more popular than others, but to be frank, I'm not all that involved in sponsorship. When we go looking for contributions from corporate Canada, the focus is more on matching a company with an athlete's personal story, their courage and perseverance.

Canadian Heritage committee  I'd like to address both in 30 seconds. I don't view any issues with women. Women are roaring in Canada. They're winning the majority of medals at World Cups, world championships, and the Olympic Games. Men should be picking up their socks. As to physical literacy, we view spo

Canadian Heritage committee  Well, I think the most constructive role that the federal government can play post-Sochi is to oblige all the parties to come to the table so as to determine what sports are important to Canadians, what should be the objectives of our country in the high-performance area, and how

Canadian Heritage committee  As you can imagine, there are a number of parties, both within Canadian sports system and in organizations across the world, that monitor performance. I refer to this as performance analytics. So based on the performances of Canadian athletes most recently at the 2013 world champ

Canadian Heritage committee  Well, again, going forward, we have to decide what our objectives are. Will the objectives of Canada be to produce gold medals, or will the objectives of Canada be to produce medals? I'm not opining on which is the appropriate objective. I can tell you without equivocation that t

Canadian Heritage committee  The cake is baked.

Canadian Heritage committee  No. As I've said, the cake is baked and now it will play out on the hills.

Canadian Heritage committee  No. Everything that B2ten has done is athlete-centred, Mr. Hillyer, and as such, we apply these principles in order to give athletes a best-case scenario for success.

Canadian Heritage committee  Certainly. Everything would start with purpose. So in other words, decisions are made based on the purpose. What is the purpose for this particular athlete and their program? If what is being done fits with the purpose, or what is being proposed fits with the purpose, we will do

Canadian Heritage committee  I think that anybody who wishes to get involved with sport, which is part of health, or the environment or even education—three great needs—needs to be cognizant that this has to be a bit of a cocktail, which can be one part commercial and one part community service. I think if o

Canadian Heritage committee  It's very difficult for governments to provide resources without one of those critical resources being fuel, especially in the area of high performance. This is the most expensive area that exists in sport, probably akin to Formula One racing, where everybody is pushing against t

Canadian Heritage committee  Bonjour. Good morning. Zdrastvuyte. Thank you for the opportunity of being invited to appear here today. I sit before you as a private citizen who believes in the positive impact of sport on society. For those not familiar with B2ten, we were formed out of necessity some 10 yea