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Canadian Heritage committee  That's a very good question. It's also extremely complex. I'm not sure I'll have the right answer for you, but let me just go over what we have tried to do. Obviously our channels are programmed per genre. We don't discriminate or benefit from having local artists or specific ar

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  Sir, I just want to make sure I understand the question very clearly. You're asking me how we get local content. What's your definition of “local content”?

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  Perhaps, Vanessa, I'm not sure if you do have the numbers, but for satellite radio all of our Canadian-produced channels have 85%, if not 100%, Canadian content. Twenty-five percent of that is new music and 40% is emerging on every channel. That's what we're regulated to today, w

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  Probably to regulate all that. As a broadcaster in Canada we take the responsibility for doing it and we've taken huge pride in doing it, but we don't all do. We don't all have those Canadian requirements.

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  A number of associations and organizations, including MusiCounts, are already in place. What MusiCounts does, and what is probably the best way to do it, is it awards grants to schools. Students are present when the grants are awarded, and time is taken to introduce them to a Ca

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  In French or in English...?

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  I might go both ways.

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  I love what Shawn is saying. I think the mentoring part is very important. If I may I'll give a few examples of how SiriusXM Canada has established that through our discretionary CCD funding over the past nine years. We've used those funds. We've tried to balance it three ways an

April 1st, 2014Committee meeting

Andréanne Sasseville

Canadian Heritage committee  Thank you, Mr. Chair. It is really a pleasure to be here with you today and to speak with the committee. I listened attentively to the remarks by Mr. Cooper and Mr. Bisaillon and those of all the speakers. Everyone should hear what these people have to say. I think we could lea

April 1st, 2014Committee meeting

Andréanne Sasseville