Information & Ethics committee  No, the challenge for them is actually—

Information & Ethics committee  Yes.

Information & Ethics committee  They're going to see follow-on improvements and greater transparency control as a result of our compliance with GDPR.

Information & Ethics committee  We're not going to make explicit choices like that. What we do, as has come up in the conversation, is.... There is data protection and privacy legislation that varies from country to country. We need to meet the obligations in each country. What users are going to see is that th

Information & Ethics committee  Not that we're aware of.

Information & Ethics committee  We own the data that we have about you, and we use it to sell ads.

Information & Ethics committee  Not that we've seen.

Information & Ethics committee  I assume they'll be routed through the committee.

Information & Ethics committee  No.

Information & Ethics committee  We've been investing in the teams and improving our tools to comply with GDPR for a very long time. It's a tremendously complex challenge, even for a company of our size. It's an even greater challenge, not just for smaller companies, but for the privacy commissioners in Europe,

Information & Ethics committee  Users around the world are benefiting from a greater focus on trust, transparency, and individual control. That's a central baseline in the GDPR as well as other data protection regimes.

Information & Ethics committee  I think if you're looking at what is the best in class, raises the most boats, standard for data protection obligations, then GDPR is setting that right now. It is driving change, both in our company and in other companies. Equally, it's presenting a real challenge to companies

Information & Ethics committee  Well, in Hangouts you wouldn't be getting ads. In Gmail you get generalized ads based on the broad understanding of who we understand you as a user to be. It's not based on the content of the inbox or the mail, no.

Information & Ethics committee  Sure. We don't share any information with third party apps—

Information & Ethics committee  Yes, that's basic account information, so they get email address—