Canadian Heritage committee  I mean, we have seven very specific recommendations. Music education, by the way, is a key piece.

Canadian Heritage committee  That's one way, but the other way is to rebuild the marketplace. The access model, as I said before, is here. Streaming services are the way that people are going to consume music in the future. You had Deezer here, I believe. These are fantastic services that give you access to millions of titles.

Canadian Heritage committee  Well, in England, for example, they are very aggressively pursuing ad-supported piracy. It's actually the London police department. They're finding the websites that are getting money through PayPal or MasterCard or something and are going to MasterCard and PayPal and stopping them from facilitating the exchange of money between the illegal site and the consumer.

Canadian Heritage committee  The which?

Canadian Heritage committee  Yes, I think the Copyright Board.... We have Digital Canada 150. We are trying to put digital innovation at the heart of our nation. Through no fault of its own, the Copyright Board is under-resourced. I think it needs more money, resources, and personnel to turn it into an effective, open-for-business office aggressively getting people into the marketplace, and for those of us who have to go in front of it, hurrying the process up.

Canadian Heritage committee  That's the problem now, right? It's almost solving an old world problem. I think you would agree, Chip. This was a very big problem in the seventies, the eighties, the nineties, where there would be very large advances, huge influxes of cash, and then it had to be digested in the system, and there was a large amount of tax, and then artists stopped touring and they stopped for a year.

Canadian Heritage committee  What we're trying to suggest is that digital innovation has to be at the heart of all things music now, whether it's an artist's career or it's a music company, or even touring. As policy-makers, as funders of the process, we're suggesting that you need to be thinking about that.

Canadian Heritage committee  There are certainly jurisdictions around the world that are doing things better than we are, whether it's at the city level.... What we've tried to do in our study is to take bits and pieces and look at what amounts to a multi-jurisdictional approach—federal, provincial, and municipal—for the first time.

Canadian Heritage committee  If I could add to that, on that point, you heard a few days ago about how online piracy is such a challenge, and Google is doing this, that, and the other thing. As of today, pirated content still remains the top of search results. Right? You do a search for a Carly Rae Jepsen download, and it displays three links to pirate sites before any legitimate retailers.

Canadian Heritage committee  The access is here. The access models will dominate. We're either going to make this work or we're not. If we don't make it work, then we will be doing a manifest injustice to the creator community. As for what my recommendation is at a top-down level, I would say this. Policy-makers and/or governments have put technology at the heart of their policies for about 15 years.

Canadian Heritage committee  We grew up in a world, all of us, where there was something called the Pareto effect, where 20% of the people have 80% of the wealth. That dominated, but the 20% of the money that was left over for the 80% in music was enough to create a middle class. That middle class, ladies and gentlemen, is gone.

Canadian Heritage committee  I'll be brief and I'll give my time to Alan because I actually don't have any recommendations in that regard. Our focus has been exclusively on what else we can do. We haven't looked at or studied exactly what we're currently doing. I thought Duncan made a pretty persuasive explanation of what it is they're doing and the strengths and the weaknesses.

Canadian Heritage committee  Can I quickly address that? I actually think what's being said here is, it's not that they're not interested in the domestic marketplace, it is our domestic marketplace, which is one of the most vibrant, dynamic, and diverse in the world. What we want to do is bring foreign tourists here to see them.

Canadian Heritage committee  Yes, no problem. The Ontario Music Fund has set aside a portion of the fund, which is designed to encourage foreign direct investment by my members, Universal, Sony, and Warner, in Ontario. It's designed to mirror the tax credit system that is in place for film. In Ontario and federally, you have a bucket for the domestic film and television production business and you have a bucket for the international because we are very anxious to encourage Steven Spielberg to come and make movies here.

Canadian Heritage committee  Mr. Chair and members of the committee, thanks for the opportunity to speak today. In my remarks I hope to provide a summary of some of the themes that have come through over the past months. Many ideas that have been presented to you resemble some of those that were put forward in our report, “The Next Big Bang”, which I have as a prop here, and which, in fact, previous witnesses cited it several times.