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Canadian Heritage committee Well, Jennifer is from Toronto as well as Montreal, but she's actually involved in doing that. She could probably tell you what the pitch was that she did with the U.K. recently.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes, I think one of the things we've been working on with both the CMF and Telefilm is a project right now that is under the moniker Eye On Canada. I'm not quite sure of the translation, but it's a bilingual thing. It uses social media to build engagement with younger audiences.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes, absolutely. I think it's always easy...we get involved particularly, as I say, as a trade association in thinking about ourselves and our own interests, but I think all of us here collectively would like to see a world where there's a future in creative jobs, creating intell
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee It's kind of a controversial issue and I haven't landed in a place, but the CRTC started this to some degree talking about trial programs. Part of it, I think, is that if we're going to compete in a more global environment, we must be aware that almost every country, including no
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Up until about 10 days ago, pretty good.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Ten days ago the CRTC decided to remove all the safeguards they had to fix the imbalance in terms of bargaining power with the big integrated broadcasters like Rogers, Bell, and Shaw. They did this, remarkably, at the same time they increased protections on the broadcast distribu
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes, the fundamental you really want to focus on is the idea of sales and inward investment. Sales, that's the promotion of Canadian producers or distributors to the international markets, including money perhaps through existing funds to promote the activities when we're over th
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee I think that in the first case you ultimately need a program in trade that underwrites a portion of delegations that would come to the country looking to do productions in the country. That's why you need some kind of working group, because you need to define the parameters enoug
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Sorry, on programs of national interest, the first thing that Mr. Séguin just described was in terms of incentives for the broadcasters to consider investing more in film rather than TV, because there's bonusing built into the Canada Media Fund.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee I think it was approximately $10 million.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes. I think Telefilm has demonstrated, particularly when one looks at the performance at Cannes a couple of years ago and the movement of so many of our directors to Hollywood, that they're doing a bang-up job.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes. There are two things you can do. If you tried to do it all at once, it could be a significant number, as much as $100 million, so that's not going to happen. But about a quarter of that is really federal public assistance, primarily equity money from Telefilm and the CMF. Th
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee No, but we could, if you want us to write it up.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes. That's a very good point, and it wasn't what we were intending to say.
March 23rd, 2015Committee meeting
Michael Hennessy
Canadian Heritage committee Yes, or refocusing; certainly the job of the consulate in Los Angeles right now is huge. They cover the whole southwestern United States. Their priority out of Los Angeles is tech and biotech. So more focus there.... We had great support at the Berlin film festival from the con
March 23rd, 2015Committee meeting
Michael Hennessy