Canadian Heritage committee  Yes, we're very proud of this. It's the first Canadian content Netflix original. Today it was announced that it's premiering on May 21 on Netflix around the world, excluding Canada, where Citytv, a Rogers media company, holds the exclusive Canadian distribution rights. It was a p

Canadian Heritage committee  If I could add, all three of us, speaking on behalf of all the CAFDE members, would like to be involved in that process.

Canadian Heritage committee  No. He summarized it perfectly.

Canadian Heritage committee  I don't necessarily have a solution here to present today.

Canadian Heritage committee  This is something that we've noticed happening over the past year, year and a half. It is a real concern because my company had tried to acquire the rights for these films that Richard was talking about—and I suspect Patrick's company was as well. We compete for films all the tim

Canadian Heritage committee  I can tell you that if it continues, it's going to put companies like mine in peril.

Canadian Heritage committee  Is that our turn to speak?

Canadian Heritage committee  Over the past 10 years, digital distribution has emerged in, I would say, two main forms, the first being transactional VOD and electronic sell through—that is, the likes of iTunes, Rogers on Demand, Bell IPTV or Bell Fibe—which has grown. This is a case in which consumers are re

Canadian Heritage committee  I didn't mention that, but I do agree with that.

Canadian Heritage committee  If it's all right. Because CAFDE speaks on behalf of Elevation, I'm willing to shorten my talk.

Canadian Heritage committee  Thank you very much. Thank you, members of the committee, for the invitation to speak to you guys today. I'm Naveen Prasad, executive vice-president and general manager of Elevation Pictures Corp. We're a private Canadian film and television company, based in Toronto, which lau