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Canadian Heritage committee  Other kinds of money, or just...? One of the things I'm trying—

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Yes, one of the things I'd like to see, and what we've been trying to do is the same thing you can do with technology in B.C., which is how do we incentivize...? There is something called an EBC for technology. If you're a B.C. investor you can invest in a British Columbia tech c

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Yes, I'm going to go through it quickly. At the time we made WolfCop, there wasn't a tax credit and there wasn't a CreativeSask. We were in a really weird zone. That's where the entrepreneur in me came in. You have to realize that WolfCop.... On the last round of voting, there

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Those are tenets of our model. The last one was how we attract more private equity—by figuring out ways to protect the downside, by creating more...or monetizing the system, not just when the product's created when it goes out to market but while it's still in development, trying

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  I'm happy to write you an email, if you want, and describe the process.

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  That's an excellent question. I still think that theatre is an incredibly important window. It's a great marketing window and I think you can make a lot of money in that first window. Again, the great thing about having a Cineplex in our country is that you can use them as dynam

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  It means that if you have the analytics, you can put the movie in the theatre where the most people are aggregated. You don't have to open it at a regular run. I'm increasingly interested in event screenings and how you put it in the right theatre for maybe one night, or maybe it

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  That's a great question and on the next panel I really encourage you to ask Naveen that question because he's right in the midst of it. I don't want people to take this the wrong way, but my company doesn't make Canadian movies for an international audience. We make internationa

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  I think to a certain degree that's true. Again, I'll be a little bit of a dissenting voice and say that the packaging's comparable model is not as accurate as it used to be. You can look at recent articles in Forbes and stuff, and even for the current generation, when they come u

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  So I don't know. Again, these are very different things. By nature I'm a high-risk individual, with private money and high risk. People are taking a big chance on me. I have great respect for Ken and Lui, but they represent a different kind of...more of a producer. They're brin

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Thank you, Mr. Dion. My French is a bit rusty because I don't often have an opportunity to use it in Vancouver, but I will try. I'm not a traditional producer. I am a CEO of a company and I work with producers. I think that this problem doesn't affect Canada alone; it's a glob

March 9th, 2015Committee meeting

J. Joly

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Some distributors are currently recognized by Telefilm Canada. They are different from me because I am a non-traditional film distributor. I am the distributor, and I operate like a studio. Therefore, I cover all the expenses related to printing and advertising. Other distributor

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  I would echo that sentiment. I would say that if you can accelerate anything and create urgency around it, that creates a better pipeline and more business.

March 9th, 2015Committee meeting

J. Joly

Canadian Heritage committee  Again, I'm going to put my disruptive entrepreneur hat on here. We're in an exponential rate of change. The current speed of business, regardless of how you look at it, is too slow. You need to start deploying smaller bits of capital faster, experimenting more with it, and lookin

March 9th, 2015Committee meeting

J. Joly