Canadian Heritage committee  Those channels are key. We have a channel on YouTube. They are bringing millions of viewers, but with minimal financial return. We're getting very few dollars out of that, so we need to keep a system where we will be able to fund Canadian content properly.

Canadian Heritage committee  Of course, marketing is a key thing and we are working on new ways to market our offer. Actually, we're up to 3,500 films and we keep adding new stuff. Our business model is quite different. Our site is free and Netflix is, of course, a subscription base. The brand of the NFB is key to that.

Canadian Heritage committee  I sit ex officio on the board of directors of Telefilm, and Carolle sits on our board, so already it is a way to be very close and to be able to quickly fix things that might occur. I must say I am not hearing any complaints from creators about the collaboration between our institutions.

Canadian Heritage committee  We have shown you the leadership of each of our institutions on issues related to feature films. I agree with Mr. Brault that it is essential to maintain the funding and that the same level of funding must be maintained. Beyond our three institutions, synergy between all the players in this ecosystem has not been achieved.

Canadian Heritage committee  There could be coordination between the public broadcasters and the federal and provincial public organizations so that our programs can be designed with a more comprehensive vision in mind, unlike what is in place right now.

Canadian Heritage committee  We could do it like the estates general. Creators must do a colossal amount of work on the ground for their work to see the light of day. They need to make sure that they follow everyone's rules. That is what the producers were telling you earlier. Before I joined the NFB, I was working in the private sector.

Canadian Heritage committee  It is amazing that we had the government's support to move the NFB downtown. We have been working on the project for a number of years. This move makes it possible to establish the NFB among creators, in the heart of the Quartier des spectacles. It's not only a question of the relationship with the public and the hundreds of thousands of people who come there everyday during major festivals, but it is also a question of being surrounded by an entire ecosystem of creators.

Canadian Heritage committee  Yes. Thank you very much. In terms of accessibility, I'm really following on what Madam Brabant is saying. The way Canadians are consuming our content is now changing so rapidly. Our screening room, NFB.ca, and the digital platforms have enabled us to get 60 million views of our films in five years.

Canadian Heritage committee  Well, a lot of our work is done with emerging filmmakers. It's a key component of our production, so we're already there. We work very closely with filmmakers who have directed fewer than three films, up to I think 40% of our films, and we remain that nurturing place where filmmakers are coming to the NFB and working with us.

Canadian Heritage committee  Absolutely, or we participate when we co-produce, because we do a fair chunk of co-production. Those films could not have been made without our involvement.

Canadian Heritage committee  Okay. You have my text.

Canadian Heritage committee  Thank you, Mr. Chair. Thank you for the invitation to testify and participate in your work. The NFB is a public producer and distributor of audiovisual works. As such, the issues surrounding the future of the Canadian feature film industry are extremely important to us. The NFB is not directly involved in funding this industry, which is the first issue that the committee is examining.