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Canadian Heritage committee That would help us. That would make us more competitive, but that would not stop them advertising on those other platforms, and honestly, sometimes I think they should. I don't think it's a bad thing. What we're talking about is more direct help in a transition period, as opposed
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee If I understand correctly what you're talking about, you would offer a deduction to our customers if they advertise with us, making their advertising cheaper for them to buy from us. Is what you're talking about?
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee It depends on what is important. You could speak with your wallet as an advertiser. It's cool to advertise on all these digital products., but we have to look at whether they are really doing the job for you as an advertiser. If you don't support the industry, then the industry m
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee That could be, but if you were a local advertiser 20 years ago, your job was pretty simple. Many communities had no TV stations, so you were splitting your budget between three things: you put an ad in the Yellow Pages once a year, you were advertising in a weekly paper, and, if
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee The flyers, in a sense, support the distribution of all these local papers that incur a lot less cost because they are distributed with the flyers. Actually, since 2009 a lot of people have been predicting, like you, the disappearance of printed flyers. We just ran a study lately
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee I would like to make a last point, which relates more to the provincial level. Provinces have different formulas requiring newspaper publishers to pay recycling fees. We are absolutely ready to do that. Some provinces adopted those formulas in 2010 and 2011. Newspaper circulati
April 19th, 2016Committee meeting
François Olivier
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee The government could support us in two ways. It could create programs that would give us tax credits or grants that would help us deal with the challenges we are facing. During this transition period, our challenge is to maintain the quantity and quality of information. To achi
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee Yes, we are a large corporation. I can tell you that we have a number of newspapers that are operating at a loss. I am not talking about tens or hundreds of dollars, but millions. The corporation has a social role to play as a civic partner, but it also has to answer to sharehol
April 19th, 2016Committee meeting
François Olivier
April 19th, 2016Committee meeting
François Olivier
April 19th, 2016Committee meeting
François Olivier
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee If you look at page 7 of my document, I will explain all our business work. My business works that when you produce a paper you need to have half of the pages that are ad dollars and half of the pages content. That's how it works because you solely live on ad dollars. If you sen
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee It doesn't affect the quality but it does affect the quantity.
April 19th, 2016Committee meeting
François Olivier
Canadian Heritage committee Yes, we do sell that in the local community because we're a large corporation. We own some of these companies that are like a market of digital advertising. You could buy this in real time and—
April 19th, 2016Committee meeting
François Olivier