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Canadian Heritage committee  We didn't give a number for the credit, yes, but we did speak about a tax credit for advertisers. There's this trend right now. Advertisers choose targeted advertising on the Internet, even if they don't know what the outcome will be. But 20% of people in some regions still watch

May 3rd, 2016Committee meeting

Nathalie Blais

Canadian Heritage committee  Yes, that would be an excellent idea.

May 3rd, 2016Committee meeting

Nathalie Blais

Canadian Heritage committee  Let's first distinguish between digital delivery, broadcasting on digital platforms and digital production. We have been producing digital content for 20 years. So there is no issue with the production. The issue has more to do with the variety of digital platforms that must be

May 3rd, 2016Committee meeting

Nathalie Blais

Canadian Heritage committee  The concept is simple. We wanted to get away from the idea of a direct fund for news. We then looked for a solution that would provide funding based on responsibilities. Yes, we are proposing a tax credit. The money would come from the government, but the tax credit would lead

May 3rd, 2016Committee meeting

Nathalie Blais