Canadian Heritage committee  Yes, I agree with Mr. Grewal that there might be many different methods of supporting ethnic media. You might want to think about relaxing certain criteria for the ethnic media in terms of the subsidy to make the subsidy bigger, or you might think about at least partly funding ot

Canadian Heritage committee  I would imagine so. We have probably a greater disconnect from the national advertising market than the Punjabi media. I would encourage the national advertisers to look more closely at ethnic markets such as the Ukrainian one, because there is some untapped potential. I think th

Canadian Heritage committee  No.

Canadian Heritage committee  There needs to be more of a two-way street, I think, between the mainstream media and the ethnic media. No, they have not covered the ethnic communities a lot. They can turn to us for explanations, for the details, or they can do it themselves, but they have not looked into our

Canadian Heritage committee  I think I said that the government might want to think about supporting some endeavours to develop digital platforms for ethnic media, because ethnic media is so poorly financed that any kind of support would be helpful. Like other ethnic media, we get some funding from electio

Canadian Heritage committee  I think most of what I've seen was related to Ukraine in the mainstream media, not to the Ukrainian Canadian community as such. In talking about Ukraine, I don't know whether this will be off the topic, but I'll tell you one thing. Sometimes we see something that we consider a m

Canadian Heritage committee  Yes. Well, I'm talking about all those new digital media hubs in the Ukrainian community. In the mainstream media there is a digital advertising market, a printed advertising market, television, and radio. In the community, and especially in the cases of smaller communities, ther

Canadian Heritage committee  The last thing I want to say is that because the ethnic and cultural media are to a large extent focused on seniors and new immigrants, they cannot discontinue their printed version. From a cost perspective, it would be something to think about, but it cannot be done. Because of

Canadian Heritage committee  I think the bulk of closures happened probably before the digital media came. Still, in our particular case, in the case of our community, we have not seen a lot of closures of the older newspapers. That being said, their economic situation is not getting better, to put it soft

Canadian Heritage committee  Absolutely. For instance, our subscriber base is shrinking, and this situation with the Russian invasion in Ukraine has created the need to cover these issues back in Ukraine. This has kept interest in the Ukrainian Canadian media, in the community and from the sponsors, which ob

Canadian Heritage committee  Well, what I probably meant was that digital media, by its nature, is very democratic. Basically anyone can do it. For instance, there are a lot of Facebook communities and groups who are becoming hubs for discussing community issues, the Ukrainian Canadian community issues, and

Canadian Heritage committee  Our publication is bilingual, so we cover basically all those waves of immigration and all those generations. Some other Ukrainian news outlets and media tend to be more Ukrainian-language or English-language outlets, so they cover more specific parts of the community. From our

Canadian Heritage committee  Yes, and it creates difficulties in our attempts to attract nationwide advertisers like the big multinationals, or at least nationwide companies. Yes, this is a smaller market. This is a niche market.

Canadian Heritage committee  This all creates the need to cover basically everything—from the geopolitical issues to the tiniest community issues that we have here in Toronto or elsewhere in the Ukrainian community. It creates a positive in this respect, in that it broadens the range of issues we need to cov

Canadian Heritage committee  Thank you. The access to information is an issue if we're talking about recent immigrants. That is probably the most affected social group in this respect, because many of them don't speak English well, and their language of choice is almost always their native language. It espe