Canadian Heritage committee  I think the hardest threat or the challenge to our survival is the revenue. We do not have enough resources to sustain us. Whatever resources that are at our disposal today, they're failing us. Every single day, they are shrinking.

Canadian Heritage committee  No.

Canadian Heritage committee  I think they are making a hard effort to get to the core of what the community issues are. We do not have resources to get to the core of the bigger issues. They have difficulty in reaching out to ethnic communities. They don't understand the nuances of the ethnic communities and

Canadian Heritage committee  I think there is a great disconnect. We know that whenever an incident happens within the community, the mainstream media guys use us as their contact point because they do not have inroads into the community. They don't understand the nuances are woven around a particular issue.

Canadian Heritage committee  An interesting fact is that the City of Brampton—we are based in Brampton—has allocated over $700,000 to monitor ethnic media. They don't give us any financial support, but they invest so much money to know what we are saying about them. That's something that surprises us. Unti

Canadian Heritage committee  Not even businesses are coming together, not to mention that it's individuals who are trying to make their presence felt. We are in a kind of catch-22 situation. Our advertisers in the newspapers are ethnic business people. They want to see their advertisement printed somewhere

Canadian Heritage committee  As we said in our presentation as well, the younger generation does not have a handle on the language itself, so it's not of interest to them. Even the younger immigrants who come from back home tend to be more tech savvy. Our readership is primarily people who are aged thirty pl

Canadian Heritage committee  Yes.

Canadian Heritage committee  As Jagdish said, as it comes, we post our news on our website and on Facebook. We have 25,000 followers on Facebook, so that gets out pretty fast.

Canadian Heritage committee  Also, the fact is that it's not government advertisements, it's the political parties who give us their advertisements.