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Canadian Heritage committee  There was a time in history when CBC Radio actually had advertising on it. It was not seen as successful at different times, of course. I think for CBC Radio it would be a fundamentally different product if it was forced to absorb advertising. I think its strength is in the forma

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  I'll have to bring that to you. I don't have the costs with me.

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  Certainly, the focal point for the money in the context of news and local news was to put it back into programming. On the English side, the local services have been transforming to digital first, but at the same time we also took almost 10% of the budget out. We have some reinve

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  I would agree with your comment. There have been very different strategies with respect to television. Radio has been a pretty static strategy in terms of local service. From where we are sitting now, our view is that the obligation for CBC is to really invest digitally. The go

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  Reflecting the nature of Canada is an absolute priority for CBC, and we actually get very specific in how we approach it. For example, for our radio morning shows across the country, we actually set specific objectives for those shows to reflect the communities they're in. That i

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  We do, and in our regional services, we have managers who connect with various stakeholders in the communities. We've certainly had partnership conversations with other broadcasters, such as APTN, and where it makes sense, we'll embark on initiatives together. Certainly, for deal

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  I guess I'll start, as the woman on the panel. In English services we have 13 senior managers. Eight of those are women, including in the key jobs of EVP of English programming, head of news, and head of programming. They're all female. At the corporate level we have seven vice

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  A significant portion of CBC's funding comes from its commercial activities, even in the case of CBC news. In terms of the argument that CBC somehow is taking digital ad potential revenue away from privates, only about 1% of CBC's revenue is from digital. So I think the argument

May 19th, 2016Committee meeting

Jennifer McGuire

Canadian Heritage committee  Thank you, Mr. Chair. Thank you, members of the committee, for inviting us here today. We welcome this opportunity to meet with you to talk about local services. Canadians have told us, as you have heard through the CRTC hearings, that local news is of utmost importance to the

May 19th, 2016Committee meeting

Jennifer McGuire