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Canadian Heritage committee There was a time in history when CBC Radio actually had advertising on it. It was not seen as successful at different times, of course. I think for CBC Radio it would be a fundamentally different product if it was forced to absorb advertising. I think its strength is in the forma
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee I'll have to bring that to you. I don't have the costs with me.
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee Certainly, the focal point for the money in the context of news and local news was to put it back into programming. On the English side, the local services have been transforming to digital first, but at the same time we also took almost 10% of the budget out. We have some reinve
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee I would agree with your comment. There have been very different strategies with respect to television. Radio has been a pretty static strategy in terms of local service. From where we are sitting now, our view is that the obligation for CBC is to really invest digitally. The go
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee Reflecting the nature of Canada is an absolute priority for CBC, and we actually get very specific in how we approach it. For example, for our radio morning shows across the country, we actually set specific objectives for those shows to reflect the communities they're in. That i
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee We do, and in our regional services, we have managers who connect with various stakeholders in the communities. We've certainly had partnership conversations with other broadcasters, such as APTN, and where it makes sense, we'll embark on initiatives together. Certainly, for deal
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee I guess I'll start, as the woman on the panel. In English services we have 13 senior managers. Eight of those are women, including in the key jobs of EVP of English programming, head of news, and head of programming. They're all female. At the corporate level we have seven vice
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee A significant portion of CBC's funding comes from its commercial activities, even in the case of CBC news. In terms of the argument that CBC somehow is taking digital ad potential revenue away from privates, only about 1% of CBC's revenue is from digital. So I think the argument
May 19th, 2016Committee meeting
Jennifer McGuire
Canadian Heritage committee Thank you, Mr. Chair. Thank you, members of the committee, for inviting us here today. We welcome this opportunity to meet with you to talk about local services. Canadians have told us, as you have heard through the CRTC hearings, that local news is of utmost importance to the
May 19th, 2016Committee meeting
Jennifer McGuire