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Health committee  As I mentioned in my opening remarks, there are a number of measures. We have certain levers that we can exercise under the Food and Drugs Act, and we are using our full authorities there to do what we can to mitigate this issue. However, the provinces and territories also have t

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  That's correct. We're consulting on two things. The second thing we're looking at is the threshold for sweetness.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  Thank you. That is noted.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  That's a good question. This is very much a product where there's aggressive marketing towards youth in the use of bright colours, the use of interesting names for the products, and the promotion of the word “guarana” on the label. There are a number of things. It's quite aggress

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  That's correct.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  We're anticipating we'll have a regulation ready for the fall.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  The approval of advertising campaigns and marketing tactics is the responsibility of the provinces. The Régie des alcools in Quebec is responsible for pre-approving marketing for these types of products, so I think that you may want to refer that question to them.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  In addition to the information update, we publish it on our website. We also did a number of tweets and used social media in order to target parents as well, because it is important that parents are receiving this information so that they can also discuss this with their children

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  Yes, there definitely are limitations with publishing information on websites. Using social media is one of our strategies in terms of trying to find ways of communicating with youth.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  In this case, the manufacturer took immediate action and ceased to manufacture the product.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  The specific product that was implicated in this tragedy stopped being marketed, but there are similar products on the market that fall into this category of highly sweetened, high-alcohol, large single-serving drinks.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  It's our understanding that she didn't purchase it, that she had stolen the product from the depanneur.

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  Both. The NOI is open to all Canadians. It includes experts. It includes key stakeholders, health professionals. Anyone is welcome to provide comments, and we give due consideration to everything we receive. The other thing we're doing is we are meeting with our provinces to dis

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  Like most foods, as long as the general food safety requirements are met, along with additional requirements specific to that particular type of product, alcoholic beverages can be legally sold in Canada and they don't need to have a pre-market assessment or an approval from Heal

April 30th, 2018Committee meeting

Karen McIntyre

Health committee  In Health Canada, changing regulations does take some time. However, in order to help reduce the risks associated with these types of products, Health Canada immediately issued an information update reminding Canadians, especially young adults, of the risks associated with drinki

April 30th, 2018Committee meeting

Karen McIntyre