Canadian Heritage committee  If I may add to that, CAAWS has run quite a successful program over the years that has really focused on training the program designers and the front-line staff who are creating the sport experiences, so that they come into it and—just as we were talking about with coaches and phys. ed. teachers—design those experiences that ensure girls have the competency, the confidence, and the motivation to stick with it, not to try to fit into a male model of sport, but to have one that really is adapted and supportive of them and the experiences they need in order to have that longevity.

Canadian Heritage committee  Good afternoon, Madam Chair and members of the committee. My name is Allison Sandmeyer-Graves, and I am the CEO of the Canadian Association for the Advancement of Women and Sport and Physical Activity, commonly known as CAAWS. I will be using that acronym going forward. I'm joined by Karin Lofstrom, the former executive director of CAAWS, and an internationally recognized expert on women in sports today.