Government Operations committee  We will provide you with the amounts that...

Government Operations committee  There is very little abroad. We will provide the figures to you.

Government Operations committee  I have read newspaper articles that referred to posters or signs as “advertising”. If the sign is on the Canadian embassy, it is not advertising.

Government Operations committee  Perfect, we will send you the information.

Government Operations committee  All advertising campaigns valued at over $1 million have to be tested in advance and evaluated by an independent company, usually a public opinion research company. All the findings in these companies' reports are posted on the Library and Archives Canada website, as required by

Government Operations committee  No, their cost is included in the cost of the advertising campaign that the department must incur and allow for from the outset.

Government Operations committee  An example for saving, and I mentioned it in my speech, is that all the buying is done by one private company under contract with PSPC. When that company goes to CTV for a media buy, it is not only speaking for Health Canada or one department. It puts all the buys together and ev

Government Operations committee  If every department was to do their own buy, it would pay the regular price. We would possibly have five departments with advertising in the same week on the same channel and the same this and the same that. If we compare ourselves with other governments, this is the best way to

Government Operations committee  If I may, when departments come to meet, there are two questions you have to ask yourself. Do you control 100% of the message? If the answer is yes, you move on to the second question. Do you pay a third party or compensate a third party outside of the government to have that mes

Government Operations committee  When the government did the major review of advertising and public opinion—I'm talking about 2005-06—to establish a new framework, the logic behind it was to add checks and balances. Today, there is not one single department that could do a campaign from start to finish without c

Government Operations committee  The last annual report published on our website was $3.4 million, if I'm correct. Last year, which finished March 31, 2017, there was about $12.5 million.

Government Operations committee  Media by radio for fiscal year 2010-11 is $4.879 million and for fiscal year 2016-17—

Government Operations committee  That's 8% for radio and for print, I have it divided in all kinds of print.

Government Operations committee  Mr. Chair, members of the committee, ladies and gentlemen, my name is Marc Saint-Pierre. I am the director general of government information services at Public Services and Procurement Canada. I am accompanied by Caroline Mitchell, director of advertising coordination and partner

Canadian Heritage committee  Under the communication policy, any campaign where the media buy is more than $1 million must be tested before and after, so you may want to call one of those major announcers.