Agriculture committee  As to the objective of substantially increasing our contribution to the GDP, I tuned in to a U.S. interview of Warren Buffet this week. He said that the innovation economy depends on big ideas. Our companies have to generate these big ideas, they have to be very creative. That i

Agriculture committee  Quite right. They created the Food Innovation Strip in FoodValley. Their industry is at the heart of decisions made regarding innovation and research activities, specifically at the University of Wageningen. For an innovation to gain currency in the market, a company or entrepre

Agriculture committee  There's a lot of fragmentation here in Canada with regard to the agrifood industry. This is a large country with many resources and a lot of diversity from coast to coast. I think that is a challenge, but it's also an opportunity, a driving force that we should use as far as inno

Agriculture committee  It's driven by communities, cities. We already have an initiative in the city of Lévis, which decided to implement a collective place where agrifood companies would be able to work directly with the users, les citoyens, the consumers, to reinvent the food of tomorrow. I think t

Agriculture committee  We are currently following the work of Niraj Dawar, at the University of Western Ontario, in London. He is making a lot of headway to help us understand what will happen. Digital platforms are foreign-owned: by Americans, Asians, and Chinese. The platforms are not accessed by co

Agriculture committee  Even if there are large companies in Quebec and in Canada, most of the CEOs we have worked with on the ground tell us every day that it is a David and Goliath situation. We are relatively small players internationally. Innovation is certainly part of the key strategies we have to