Government Operations committee  We collect that information. It's anonymous. They are just general numbers.

Government Operations committee  Yes. We share it with exempt staff if they wish to know what the performance of a specific ad is.

Government Operations committee  We provide advice to the PMO on some of the advertising adjustments and where to best place advertisements.

Government Operations committee  For advertising, the data is used so that we can get a better sense of where we're having the greatest impacts. We look at the number of clicks and the click-through rate, but we don't collect data and use it for anything—

Government Operations committee  It's for targeting and to see how effective it is.

Government Operations committee  There's nothing else.