Procedure and House Affairs committee  That would probably be my responsibility. It can be my responsibility. As a head of comms for a central agency and responsible for the communications policy, it would probably be something I would look at doing jointly with PCO because they're the functional head for communicatio

Procedure and House Affairs committee  Thank you, Mr. Chair, for the invitation to appear before your committee. I have Tracey Headley with me today. She's the Director of the Communications and Federal Identity Policy Centre with me at Treasury Board Secretariat. I am the assistant secretary of strategic communicat

Government Operations committee  I would just go back to the way we define “advertising” in terms of purchased promotion in a media outlet. That's what we use as our definition. I'm probably repeating myself a little bit, but ministers are the principal spokespersons, so certainly they're very eligible to go ou

Government Operations committee  I feel we have a clear definition, and that's how we apply it and departments must apply that rule and adhere to that definition. In media and communications, digital is influencing communications greatly and is changing all the time, so we'll continue to monitor that.

Government Operations committee  We've only been out for a year, so we want to let the process run for a little bit. We're very much looking forward to the AG's audit of the process to see if it's sufficient. We do intend to bring forward legislation to make it a permanent solution to have third party oversight,

Government Operations committee  In working on the process, we wanted to find a really good balance between having the third party oversight on as many as possible and taking into consideration cost, volume, and work. We thought the $500,000 was a good level since it is sort of the definition of “major” and it c

Government Operations committee  Because a lot of them are public notices and some are digital only, with less reach or less prominence in the market, we felt it was a good number. That was really what we based it on, as well as past trends.

Government Operations committee  Sorry, I don't think you were aware of it earlier, but two campaigns were submitted for ASC review that fell below the $500,000 threshold.

Government Operations committee  Any department voluntarily can submit if they want to go through that process.

Government Operations committee  As we were developing the process ,we did look at that threshold. Looking back over three years, about 90% of government ad campaigns were over the $500,000 on average. In the PSPC material a major campaign is defined as above $500,000, so that was why we chose that threshold.

Government Operations committee  I gave you the stats for the previous three years. For this year, or last year that just wrapped up, we don't have the final numbers, but it was tracking about the same. Because we have to have quite a broad reach in our campaign, we have to use multiple tools, and because the ad

Government Operations committee  Do you mean numbers or dollar value?

Government Operations committee  The number of campaigns that were not reviewed this past year is around 50. We don't have the final numbers.

Government Operations committee  No, it's 50 campaigns. As a percentage, less than 20% were not reviewed.

Government Operations committee  I think Chris touched on it a little bit.