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Government Operations committee Yes, that's correct. You probably know because you're talking about it that there are RGB numbers for specific colours that are slightly different shades from other colours. On our website, we have specific colours we use because they are better for digital presentation versus pr
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee No, in fact the example you give is one of the exceptions. The Canadian flag, of course, is red. We're not going to change it to purple. Another good example that we've seen a few times is the uniform of the RCMP, which is red. Again we wouldn't change that in an ad campaign that
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I think people know and understand that the flag is red and that the RCMP uniforms are red. That's the reality. I can't really speak to that being the colour of the governing party. I don't think we would change those specific.... We wouldn't change our flag colour in an ad, beca
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I can tell you that there have been a couple of ads that were submitted to the ASC where the dominant use of red has been questioned and has been modified. I would say that the process is actually working. We have a few examples of that.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Sure. There have been four cases to date where, during that initial phase that Marc talked about, where we're looking at sort of early creative, during those concepts, for example, there was one case of a red text box with no necessity for the text box to be red. It's not the col
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I'm very good at answering questions about the new policy, or I think I am. I think in all the research and all the work we did, and in our investigations of what was happening in other jurisdictions, provincially and internationally, we saw that as a bit of a gap. That's why we
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee That's correct.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee At the time that we put the third party oversight mechanism in place, the government also asked the Auditor General to initiate an audit of the process to ensure that it was working well. The Auditor General will determine the timing and the scope of that audit.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee For the year that just concluded, it was $65,000 plus HST, and the one that we just put in place is for $73,000.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Could I ask for clarification? Do you mean in advertising that is posted or paid for on Facebook or in Government of Canada Facebook accounts?
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee As it was in the previous policy and continues to be, once the writ is dropped, there's a ban on advertising. In addition to that, I guess it depends when the writ is dropped and when the election date is set. It's to also ensure that when there's a fixed election date, we includ
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee Either way, it gets captured.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee There are standard uses of word mark or identifiers for the Government of Canada and departments. Because they are all the same, there are guidelines on how to use them the same way. It effectively reduces that cost and makes sure it's consistent. More importantly, it makes it co
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I'm not sure that they would be aware.
June 15th, 2017Committee meeting
Louise Baird
Government Operations committee I am, because it was posted on our website. That was just an error. We discovered it recently. The campaign was deemed non-partisan, and on the English side of the site, it did say “non-partisan”. It was a human error where it was written as “partisan”. That has since been correc
June 15th, 2017Committee meeting
Louise Baird